Performance Marketing Insider
Google plans to share more insights into how targeted ads are served to users in the European Union and expand the ads transparency center-all based on its need to adhere … Read the whole story
The tools - intended to quantify the incremental impact and overall effectiveness of campaigns - were introduced Thursday, with the company's internal analyses justifying … Read the whole story
Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which … Read the whole story
Advocacy groups on Wednesday renewed their call for the FTC to investigate whether YouTube was serving behaviorally targeted ads to children under the age … Read the whole story
After six years and lots of capital, Hudson MX restructured earlier this year, canceling many shareholders and giving a mysterious new investor control. What … Read the whole story
Omnicom participated in a pilot test earlier this year, which found the data contributed to a 22% lift in return on ad spending. Read the whole story
- COMMENTARY
I are going to IT Arena to help bring visibility to the resilience of the Ukraine tech community and to help grow tech jobs … Read the whole story
COMMENTARYRobert F Kennedy Jr. has failed to persuade a judge to order YouTube to refrain from suppressing videos in which he expressed controversial views … Read the whole story
Almost three fourths of consumers have listened to a podcast in the last 12 months, Voices reports. Read the whole story
