More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports. Read the whole story
Merkle and Google Cloud have expanded a long-time partnership in the U.K. to include a practice focused on artificial intelligence. Read the whole story
YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which helped create three music principles … Read the whole story
Addressable TV is increasingly combined with search, display and other media to make campaign messages more effective. DirecTV Chief Ad Sales officer Amy Leifer … Read the whole story
Amazon Ads' first interactive ads were custom-created by PadSquad for optimal performance on the retailer's DSP. Read the whole story
The deal gives Acast advertisers attribution services at no additional cost, allowing them to measure and optimize their ad campaigns. Read the whole story
The new offering is the latest in an array of signals GroupM has been using to weed unsavory domains and traffic from its client's … Read the whole story
There's a lot more fundamental work to do with technology in order to get the basics right, like seamless ops integration and proper training … Read the whole story
What I learned from my search for a replacement part for my icemaker. Read the whole story
As groceries get pricier -- and consumers feel more pinched -- the savings platform recalculates its brand-versus-demand marketing budgets. Read the whole story
Even FAST advertising is forecast to grow by a relatively modest $2 billion between 2023 and 2029. Read the whole story
Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making … Read the whole story