Tag results for "mobile programmatic"
- Programmatic Audio, Advertising Next Mountain To ClimbPodcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Ad Campaigns By Streaming Services Under-Deliver To GamersStreaming brands on average delivered one mobile gaming-first ad for every 2 ...
- TV Media Brands Are Strongest Among Puzzle, Action GamersPeople who play mobile puzzle or action games have a greater affini ...
- Tubi, TikTok Lead BRAG Index Rankings Of App Branding PowerTubi scores well with positive consumer reviews, while TikTok's strength comes fr ...
- The Future Of Mass Transit Information: More Real-Time Interaction With MobileIntersection is running a pilot with the City of Philadelphia through IxNConne ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests DailyThe sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- Newer Versions Of Apple's Mobile Software Have Lower Rates Of Ad FraudWhile iOS 16 users drive 21.2% of total iPhone traffic, they on ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board ChairMobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- Magnite, FreeWheel Lead CTV Programmatic In N.A. Market ShareRankings also cover mobile programmatic suppliers. ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime DayAdvertisers boosted their spending by 62% from a year earlier on Amazon ...
- Ad Formats Vary In Effectiveness For Mobile AppsEcommerce companies that seek to convert mobile users into paying customers experienc ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery PersistsYearly growth in U.S. digital ad spending slowed from 62% in t ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- Social Media, Programmatic Ads Drive Grocery EcommerceFacebook and Instagram's social commerce ads drive a quarter of shopping traff ...
- Video Ads Are Most Popular Format For App PublishersRewarded video ads that offer gamers something of value were the mo ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- A Side of Phygital: McAlister's Upgrades the QSR ExperienceAdversity is the mother of innovation, especially if you have been ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of EvolutionSheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media SpendGMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- Disney, Viacom, Others Will Limit Data Collection To Settle Children's Privacy Battle"Children will be protected from advertising based on any past online activiti ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under MicroscopeLawmakers asked the FTC to investigate the ad industry's tracing and tracki ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is maki ...
- How PepsiCo's Kevin Moeller Became A Data Rock StarMoeller leads the media insights and analytics team across North America, ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, MobileThe explosive growth was largely driven by digital video advertising, which gr ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive GrowthTeads hopes to be a billion-dollar per-year company by 2021. While programmat ...
- Programmatic Overtakes Direct, But In-App Still Needs WorkProgrammatic is now more reliable than direct for viewability, the latest resear ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSPThe company's programmatic advertising spend is worth tens of millions of dolla ...
