Tag results for "mobile programmatic"
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is making ...
- How PepsiCo's Kevin Moeller Became A Data Rock StarMoeller leads the media insights and analytics team across North America, a ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, MobileThe explosive growth was largely driven by digital video advertising, which grew ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive GrowthTeads hopes to be a billion-dollar per-year company by 2021. While programmatic ...
- Programmatic Overtakes Direct, But In-App Still Needs WorkProgrammatic is now more reliable than direct for viewability, the latest research ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSPThe company's programmatic advertising spend is worth tens of millions of dollars ...
- Spotify Opens Sponsorships On 'Discover Weekly' PlaylistAccording to the sell sheet seen by marketers, sponsoring playlists gives the ...
- Mobile Programmatic Advertising Budgets Continue To RiseOverall, the share of mobile advertising spent in North America conducted programmatically ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- Pandora Sees Ad Revenue Rise 6%The company's efforts to supercharge its premium subscription service appear to be ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better ResultsThe IAB study showed that all CTAs are successful in increasing consumer ...
- Data Shows Programmatic Video Ad Buys On The RiseThe amount spent on mobile video advertising overall rose 41% in Q2 ...
- Massive Android Ad Fraud Scheme Siphons Millions From MarketersPixalate says Disney, Hulu and Volvo were among advertisers that lost money ...
- Teads Targets Tech Giants In Push Beyond Outstream VideoThe company is planning to make a big push beyond video advertising. ...
- AppNexus CEO Brian O'Kelley To Shift to Advisory RoleWhen AppNexus was acquired by telecom giant AT&T in June, the new ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?The figures are in for Q2 video advertising, and there's more evidence ...
- Kargo Guarantees Programmatic Impressions Across Multiple PublishersMobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed ...
- Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience SegmentsViant Technology on Wednesday introduced an ad-targeting feature that considers how long ...
- Programmatic DOOH: Why Now?Unlike programmatic mobile and online, DOOH inventory is finite. So there's less ...
- Pandora Sees Active Users Fall, Paid Subscriptions RiseThe streaming music service Pandora beat its Wall Street guidance, as the ...
- ComScore Partners With PushSpring To Boost Mobile ExecutionsMarketers will now be able to programmatically target audiences based on mobile ...
- Spotify Revamps Free Tier Of Service In Bid To Boost AdvertisingUsers will now be able to listen to songs on demand, as ...
- IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping PointMobile hits 45% of all digital spend, while direct programmatic reaches 50% ...
- ironSource To Develop 'Sophisticated' Measurement CapabilitiesIn an effort to remind marketers that real people interact with their ...
- Viewability Holds Up As Programmatic Goes UpThe UK treads water on viewability, but with four-fifths of display traded ...
- Two Million Free Spotify Users Suppress AdsIn other words, they were using software to effectively turn Spotify's free ...
- Adobe Adds TVSquared Television Measurement, Syncs With SearchAdobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analytics ...
- Mobile Video Tops 60% Of Video Plays GloballyVideo consumption was up significantly in 2017 overall compared to 2016, with ...
- Which Native Ad Units Perform BestFindings in a my6sense study suggest in-feed ads showed two times higher ...
