Tag results for "mobile programmatic"
- Inneractive Kicks Off Anti-Fraud Effort For Mobile ExchangeProgrammatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleaning ...
- Header Bidding Continues To Grow, Bolstered By Mobile AdoptionHeader bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly ...
- Uproxx Bows Programmatic Guaranteed Ad Buying OptionUproxx Media Group, which runs web properties geared to millennial men, said ...
- The Trade Desk Reports $72.8M Q2 Revenue, 54% Year-Over-Year IncreaseThe Trade Desk increased its full-year revenue expectations to $303 million. Its ...
- Kargo Expands In Asia-PacificKargo has announced an expansion into New Zealand, the mobile ad firm's ...
- Kargo Names Steven Filler SVP Sales, EuropeSteven Filler, now SVP sales, Europe for mobile ad firm Kargo, is ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience DataReal-time mobile advertising platform Smaato announced on Tuesday a partnership that will ...
- DataXu And Teads Partner On Access To Video Ad FormatsDataXu and Teads said they're partnering to enable DataXu to purchase new ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announced ...
- SpotX Teams Up With Immersion On Haptic-Responsive Video AdvertisingSpotX said it has partnered with Immersion Corp., a developer of haptic ...
- DMA: Programmatic, Mobile Payments Lead Marketing Tech AdoptionA new report by the Data & Marketing Association (DMA) finds that ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Facebook Moves Video Targeting To Audience Direct For PublishersFacebook on Tuesday said the company will start testing a new self-service ...
- Report: Mobile Channels Conducive To Header BiddingA new report suggests that brands are shifting more of their ad ...
- Up To 80% Fraud? Business As Usual For Ad TechData intelligence platform Pixalate asserts that over half of connected TV and ...
- Kargo Names Adelphic's Maggio First VP Of Programmatic SalesOn Monday mobile brand advertising firm Kargo announced its first vice president ...
- Rubicon Project Beats Revenue Estimate With Q1 Earnings As it struggles to regain its footing, Rubicon Project reported Q1 2017 ...
- Varick Media Partners With Triton Digital On Programmatic Audio AdsVarick Media said it has expanded a partnership with Triton Digital, a ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive ...
- IPG Mediabrands' Ansible Partners with Celtra On Mobile CreativeIPG Mediabands' mobile marketing agency Ansible announced a global partnership with Celtra, ...
- Embracing A More Open Approach Is Critical To Fostering Brand SafetyAd-tech providers and agency partners should embrace a more open approach with ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be ProgrammaticDespite the fact that programmatic media and ad tech, in general, have ...
- Ad Tech Product And Partner News: Week Of April 10MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching new ...
- Virool Addresses Mobile Market With New Vertical Video ExchangeIn a bid to help spur the creation of video ads for ...
- Lack Of Brand Safety Is A 'Death Spiral' For MarketersAs more advertisers curtail non-search advertising on its platform, Google finds itself ...
- Drawbridge, Teads Team On Outstream Video Inventory Across DevicesDrawbridge and outstream video provider Teads are teaming up to help marketers ...
- Native Digital Display Ad Spending Projected To Reach $22BAs more advertisers turn to native advertising and branded content and publishers ...
- Axel Springer Launches Mobile Programmatic For Its Upday News AppUpday, the mobile news app owned by digital publishing powerhouse Axel Springer, ...
