Tag results for "mobile programmatic"
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of EvolutionSheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media SpendGMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- Disney, Viacom, Others Will Limit Data Collection To Settle Children's Privacy Battle"Children will be protected from advertising based on any past online activiti ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under MicroscopeLawmakers asked the FTC to investigate the ad industry's tracing and tracki ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is maki ...
- How PepsiCo's Kevin Moeller Became A Data Rock StarMoeller leads the media insights and analytics team across North America, ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, MobileThe explosive growth was largely driven by digital video advertising, which gr ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive GrowthTeads hopes to be a billion-dollar per-year company by 2021. While programmat ...
- Programmatic Overtakes Direct, But In-App Still Needs WorkProgrammatic is now more reliable than direct for viewability, the latest resear ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSPThe company's programmatic advertising spend is worth tens of millions of dolla ...
- Spotify Opens Sponsorships On 'Discover Weekly' PlaylistAccording to the sell sheet seen by marketers, sponsoring playlists gives t ...
- Mobile Programmatic Advertising Budgets Continue To RiseOverall, the share of mobile advertising spent in North America conducted programmatical ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they a ...
- Pandora Sees Ad Revenue Rise 6%The company's efforts to supercharge its premium subscription service appear to ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better ResultsThe IAB study showed that all CTAs are successful in increasing consum ...
- Data Shows Programmatic Video Ad Buys On The RiseThe amount spent on mobile video advertising overall rose 41% in ...
- Massive Android Ad Fraud Scheme Siphons Millions From MarketersPixalate says Disney, Hulu and Volvo were among advertisers that lost mon ...
- Teads Targets Tech Giants In Push Beyond Outstream VideoThe company is planning to make a big push beyond video advertisin ...
- AppNexus CEO Brian O'Kelley To Shift to Advisory RoleWhen AppNexus was acquired by telecom giant AT&T in June, the n ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?The figures are in for Q2 video advertising, and there's more eviden ...
- Kargo Guarantees Programmatic Impressions Across Multiple PublishersMobile-only ad company Kargo has announced the launch of its Programmatic Guarante ...
- Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience SegmentsViant Technology on Wednesday introduced an ad-targeting feature that considers how lo ...
- Programmatic DOOH: Why Now?Unlike programmatic mobile and online, DOOH inventory is finite. So there's le ...
- Pandora Sees Active Users Fall, Paid Subscriptions RiseThe streaming music service Pandora beat its Wall Street guidance, as t ...
- ComScore Partners With PushSpring To Boost Mobile ExecutionsMarketers will now be able to programmatically target audiences based on mobi ...
- Spotify Revamps Free Tier Of Service In Bid To Boost AdvertisingUsers will now be able to listen to songs on demand, ...
- IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping PointMobile hits 45% of all digital spend, while direct programmatic reaches 5 ...
- ironSource To Develop 'Sophisticated' Measurement CapabilitiesIn an effort to remind marketers that real people interact with the ...
- Viewability Holds Up As Programmatic Goes UpThe UK treads water on viewability, but with four-fifths of display trad ...
