Ad Campaigns By Streaming Services Under-Deliver To Gamers
- by Robert Williams , May 13, 2024
Mobile game advertising should be a bigger part of the media plans for streaming-services brands such as Disney+ or Amazon Prime Video, according to an analysis of consumer behavior by Digital Turbine and Qrious Insights.
“In 2023, every leading streaming services’ YouTube campaigns significantly under-delivered to the 62% of consumers …
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