Tag results for "iab mobile"
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Ad Campaigns By Streaming Services Under-Deliver To GamersStreaming brands on average delivered one mobile gaming-first ad for every 2 ...
- IAB Benchmarks Value Of Free Digital Media Access To ConsumersThe study examines the value consumers would want in exchange for n ...
- TikTok Aims To Grow U.S. E-Commerce Business Tenfold In 2024TikTok is hoping its social-media reach, viral videos and live-shopping model wi ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- The ZfrontThat may be an apt way to describe a new report releas ...
- States Urge Court To Block Meta's Acquisition of SupernaturalMore than two dozen attorneys general are backing the FTC's attempt ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery PersistsYearly growth in U.S. digital ad spending slowed from 62% in t ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory OptionsContent, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Google Adds Privacy Labels To Gmail AppGoogle has added Apple App Store privacy labels to its Gmail ap ...
- Charter Sees 3% Q2 Revenue Growth With Broadband, Mobile Higher, Local Ad Sales Sink 37%Charter Communications reversed its declining video subscriber loss with a net 102,0 ...
- Google Removes Nearly 600 Apps From Google Play StoreNearly 600 apps have been removed from the Google Play Store, Goog ...
- Microsoft To Shutter Cortana App In Some Countries Outside U.S.At the end of January 2020, the company plans to shutter t ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy IncentiveThe Google Shopping experience is now live across mobile and desktop, wi ...
- IAB Taps Zoe Soon As Vice President, MobileSoon will assist stakeholders in solving problems, develop best practices and wo ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads ServedSimpli.fi announced Tuesday the ability to track the increase in ad sal ...
- IAB Tech Lab Releases Final Version Of App-Ads.TxtThis version will "usher in a rapid wave of adoption by a ...
- Report Finds Industry Salaries Well Into Six FiguresMondo, a staffing agency specializing in tech and digital marketing talent, ...
- IAB Publishes Playbook For Opt-In Value Exchange AdsThe hope is that the format will be more palatable to consume ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better ResultsThe IAB study showed that all CTAs are successful in increasing consum ...
- IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmat ...
- Google Adds Ads.txt Only Inventory Control For Display, VideoGoogle on Thursday introduced a new inventory control in Display & Vid ...
- Google's Work With IAB In-App Viewability Will Lead To Mobile Ad ChangesOn Wednesday Google revealed plans to integrate the IAB Tech Lab's Op ...
- TalkTalk Named The UK's Telecom With Most Customer ComplaintsTalkTalk is once again crowned by Ofcom as the most complained abo ...
- Forrester Estimates E-commerce On Smartphones Will Reach $209 Billion In 2022Forrester's latest U.S. mobile and tablet commerce forecast for 2017 to 20 ...
- Justice Department Sues To Block AT&T Merger With Time WarnerThe U.S. Department of Justice on Monday sued to block AT&T's $ ...
- Mobile Video Ad Platform Receptiv Launching OutStream Product, 'Reveal'The mobile video advertising platform Receptiv is launching an outstream video produc ...
- IAB To Brands: Here's How To Embrace Vertical VideoThe Interactive Advertising Bureau wants marketers and brands to embrace vertical vide ...
- Evening Standard's George Osborne Urged To Come Clean On Uber LinkThe National Union of Journalists is claiming "The Evening Standard" editor, a ...
