The IAB Tech Lab’s OpenRTB working group has released the final version of the app-ads.txt standard, an extension of ads.txt designed to help combat digital advertising fraud in mobile apps and on OTT.
The final release version of app-ads.txt will “usher in a rapid wave of adoption by app developers and programmatic media buyers,” the IAB Tech Lab says.
The beta period is over, allowing for more widespread adoption by players in the digital media ecosystem.
There were no changes made in the directions to app publishers in the final version, though the organization is tweaking the ads.txt specification slightly. It will “provide an improved method for publishers to declare they have no authorized sellers on the programmatic open exchanges.”