- Disney+ Tops Netflix As #1 U.S.-Downloaded Entertainment App, HBO Max Achieves #8
Video Insider, Karlene Lukovitz - Tuesday, January 12, 2021
By the end of 2020, just 13 months into its launch, Disne ...
- Bud Light Partners With EatOkra App, Highlights Black-Owned Restaurants
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2020
The series kicks off tonight during the Cleveland Browns' season opener a ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
As mobile app demand and acquisition activity spiked in first-half 2020, fraudste ...
- Now Hear This: Amplifon App Exceeds Expected Results
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Amplifon needed a service to help its customers get comfortable with the ...
- YouTube TV Debuts On Fire TV Devices
Digital News Daily, Karlene Lukovitz - Monday, September 30, 2019
The streaming app has been added to Fire TV devices two mont ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- SimpliSafe: From Reflection To #1 In Its App Store Category
Show Daily: Videos, Nina Lentini - Thursday, September 19, 2019
The company sought a balance between experience and business KPIs and measur ...
- Time Has Come To Address Calif. Privacy Law Requirements
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
Attorney Nathaniel Bessey advised the most crucial thing you can do ...
- Here's One Creative Who'd Be Lost Without The Ecosystem
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don ...
- Panelists Tell How Apps Can Make AND Lose Money
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
"We didn't have a paid subscription until a few years ago. ...
- With Push, Consider The Target, Tweak The Message
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
Three ways to test whether your push notification is worth it, bo ...
- SimpliSafe Travels From Reflection To #1 In Its App Store Category
The MediaPost Cases, Nina Lentini - Thursday, September 19, 2019
In getting user feedback, SimpliSafe interviewed current customers at all levels ...
- Navigating the In-App Ecosystem
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don ...
- The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementation
Show Daily, Nina Lentini - Wednesday, September 18, 2019
Most of the brand's customers are new to the category, buying the ...
- How Apps Can Actually Make Money
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"We didn't have a paid subscription until a few years ago. ...
- Apps in the Coming Wave of Privacy Regulations
Show Daily, Nina Lentini - Wednesday, September 18, 2019
At the very least, he said, companies doing business in California ...
- App Messaging: Push, Retain, Repeat
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Think of a sports team app you might have." With the team ...
- Q&A With SimpliSafe's Rahul Subramany
MediaPost Connect, Nina Lentini - Thursday, September 12, 2019
Rahul Subramany, Senior Product Manager at SimpliSafe, will speak on "The Secr ...
- App Challenges Rise As People Spend More Time In Them
Inside Performance, Laurie Sullivan - Wednesday, August 7, 2019
As app use increases, marketers are building in advanced search features a ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size a ...
- Alamo Rent A Car Comes To Life With First App
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
By creating a new blueprint for the digital expression of the vibra ...
- AWeber Gives Entrepreneurs Leg-up With Curate
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
Users can leave their laptop at home, easily write emails, and foll ...
- IAB Tech Lab Releases Final Version Of App-Ads.Txt
Digital News Daily, Alex Weprin - Thursday, March 14, 2019
This version will "usher in a rapid wave of adoption by a ...
- FTC Fines TikTok $5.7M Over Children's Privacy Violations
Digital News Daily, Alex Weprin - Thursday, February 28, 2019
TikTok will be required to comply with the Children's Online Privacy Protecti ...
- Spotify Plans Enhanced Targeting For Advertisers
Digital News Daily, Alex Weprin - Tuesday, January 29, 2019
Spotify says it will work with a handful of select advertisers ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any ho ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
To be relevant again, the brand had to get back to wh ...