Tag results for "online publishing"
- GAI Complexities Divide, Face Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 202 ...
- News Corp Estimates A $9M Loss If It Had Switched From Google Ads"I felt like they were holding us hostage," Stephanie Layser, former ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?Data prompts and software such as content generators are required for bran ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, PublishersSmall business owners have concerns about possible outcomes of Google's DOJ antitru ...
- Analyst Outlines Google Future Post-Antitrust TrialAn analyst group at Wedbush published a research note describing the anticipat ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital WalletsGroupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Ad Exec Answers One-Off Campaign QuestionsA shorter holiday shopping season requires even the biggest advertisers to ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety PartnershipsBuilding a future with first-party data with guardrails means advertisers must fi ...
- Gates-Backed Startup Personalizes Individual Recommendations, Apps To TVThe startup Likewise customizes newsletters based on consumers, support from AI a ...
- Zuckerberg Regrets Bowing To Biden Admin Pressure To Censor, Demote ContentPlatforms walk a fine line when it comes to censoring content. Disinformati ...
- Google AI Overviews Links Boost Search RankingsOne of the best ways for all types of publishers to g ...
- Google Signs Deal To Serve Digital News Content, Funding California MediaGoogle will now pay into a California fund for publishers and journali ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?The Harris campaign has been editing news headlines and using them ...
- Google Living Microsoft's 20th-Century NightmareA breakup is possible, while less severe options include forcing Google ...
- IAB Launches 'Diligence Platform' For Privacy CompliancePowered by SafeGuard Privacy, the new IAB diligence platform helps centralize t ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Apple Feature To Control Distraction Needs A Transparent Reporting ToolPublishers may want to urge Apple to give them a reporting to ...
- Google: Long-Term Impact, Consequences Of Antitrust TrialNetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Will Stock Market Crash Affect Media Buys?As global stock markets have plummeted over fears of a U.S. recessio ...
- Google Antitrust Loss Will Change Search ForeverAd and search industry execs are trying to sort through a ruli ...
- Economic Doubts Are Biggest Challenge For Financial PublishersPublishers that depend on affiliate revenue also are concerned about changes ...
- AI Pushes Attribution Changes For Ad IndustryFoursquare will give advertisers the ability through data to confirm whether a ...
- Google Ads Hides In Plain Sight - A New Way To Access Data Consent SettingsGoogle has a website data consent setting that apparently has gone undercov ...
- Perplexity Unveils Publisher Program, How It Will Sell Ads In SearchThe business model, set to launch later this quarter, will support ...
- AI-Altered Harris Ad Should Worry Both PartiesA YouTuber better known online as Mr. Reagan created a video paro ...
- NYT Advertising Shares Data From AI Targeting StrategyBrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- How One Ad, Data Expert Intends To Change Retail MediaAI-supported incrementality will become a bigger focus for retail media, but th ...
- OpenAI Tests Search Prototype, Plans ChatGPT IntegrationNew OpenAI search features that reply to queries with timely information a ...
- Microsoft Retrains AI-Based Search, Accommodates PublishersMicrosoft has made important changes as it transitions to AI-supported search ...
