- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
Google on Thursday released several tools for publishers including an AI-powered brand-safe ...
- Amazon Enters RTB Market With Cloud Service Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon Web Services on Thursday introduced a fully managed service built f ...
- AWS Recovering From Massive Outage
MediaDailyNews, Laurie Sullivan - Monday, October 20, 2025
Amazon Web Services experienced a massive outage early Monday that took do ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- Spotify Inventory Now Available Via Amazon, Yahoo DSPs
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
Spotify expanded access to its programmatic ad inventory through new partnerships wi ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- Study: LGBTQ+ Media Vastly Underfunded
Marketing Daily, Danielle Oster - Wednesday, September 24, 2025
A significant part of the problem is declining revenue from advertising, ...
- PubMatic Sues Google, Claims Illegal Ad-Tech Monopoly
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2025
The lawsuit is the second by an ad exchange since a jud ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- Perplexity AI Browser Becomes Publishing's New Revenue Stream
MediaDailyNews, Laurie Sullivan - Monday, August 25, 2025
Comet Plus, a subscription service that gives Perplexity users access to premi ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- Google Isn't Weakening Web Traffic, Says VP Of Google Search
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Recent data and reports suggest Google AI features are destroying traffic ...
- Google Performance Max Gains Controls, Insights
Performance Marketing Insider, Laurie Sullivan - Thursday, August 7, 2025
Several Performance Max updates aim to boost performance and streamline ad managemen ...
- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auction ...
- Data Lockdown Effects And Should You Believe AI Reasoning Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 5, 2025
As OpenAI released reasoning LLMs on Tuesday, some publishers have once aga ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Advocacy Group Challenges W3C's Third-Party Cookie Stance With UK Regulator
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Movement for an Open Web, an advocacy group that supports web publisher ...
- Google Breaks Traditional Search Model By Organizing Internet Results
Performance Marketing Insider, Laurie Sullivan - Friday, July 25, 2025
Personalization took a sharp turn this week when Google introduced two featur ...
- Google Seeks News Publishers For AI Initiative
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
Google is looking to work with about 20 national news organizations ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- OpenAI Follows Perplexity Into AI-Based Web Browsing
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
OpenAI reportedly will soon release an AI-powered web browser, separately challenging Goog ...
- AI Agents Become Data Gatekeepers
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
Gartner predicts that by 2027, 85% of customer data will come throu ...
- Google, Microsoft Push Changes To Support Publishers
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Google and Microsoft have made significant changes in the ways they cou ...
- Microsoft Advertising Discerns Word Choice, Syntax
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has be ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...