- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 15, 2021
CTV programmatic video ad spend is set to leap by 54%, a ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner Marketing
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
Bigalow will support joint marketing efforts between Amazon and content providers su ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- FreeWheel, Tegna Extend Automated Transactions Partnership
Digital News Daily, Karlene Lukovitz - Friday, January 8, 2021
Tegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Stra ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in ...
- Google Question Hub Launches In U.S.
Inside Performance, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing conte ...
- Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Growth will be driven primarily by traditional broadcasters' turning to streaming servic ...
- 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
Inside Performance, Laurie Sullivan - Monday, January 4, 2021
Juniper Research forecasts active subscriptions for on-demand video services to be ...
- 20% Of U.S. Broadband Households Use Ad-Supported OTT, 15% Use 'Freemium' Services
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 30, 2020
New research confirms the growing popularity of so-called freemium services - hybr ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amaz ...
- 40% of Broadband Households Have Trialed OTT During COVID, Most Have Subscribed
Video Insider, Karlene Lukovitz - Tuesday, December 29, 2020
The overall OTT churn rate has declined a bit, but hovers ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers th ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back Scenarios
Television News Daily, Wayne Friedman - Friday, December 18, 2020
New AVODs (ad-supported streamers) may offer a new place for networks ...
- Cadent Launches Upgraded ATV Platform, Signs Empower
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The enhanced platform integrates patented identity and graph technology from identity a ...
- 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual Focus
Mobile Insider, Karlene Lukovitz - Thursday, December 17, 2020
eMarketer has bumped up its mobile ad-spending forecast a bit, and predic ...
- CuriosityStream Names N.A. Distribution Chief
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
Brandon Fong, previously at STX Entertainment, is charged with expanding the CuriosityStre ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Disney's U.S. OTT Revenue Share To Nearly Match Netflix's By 2022: Emarketer
Video Insider, Karlene Lukovitz - Tuesday, December 15, 2020
Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overa ...
- Programmatic Guaranteed Deals Expected To Surge In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, December 11, 2020
The deals -- which offer programmatic's speed and targeting, while allowing f ...
- NBCU Opens All Digital Inventory To Local Marketers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
For the first time, NBCU will open up premium opportunities across Peacoc ...
- Amazon Fire TV Adding News Content From 12 Local TV Stations, 90 More To Come In 2021
Television News Daily, Wayne Friedman - Friday, December 4, 2020
Major market local TV stations and their newscasts will get a boo ...
- TV Station Blackouts: When Will Performance/Ratings Factor In?
TV Watch, Wayne Friedman - Monday, December 7, 2020
Major TV station groups need to reevaluate their relationship with traditional a ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Inside Performance, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimat ...
- Why Pay-TV Operators Are Scrambling: Sub And Revenue Growth Curves Both Favor OTT
Video Insider, Karlene Lukovitz - Tuesday, December 1, 2020
The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them ...
- 31% Of U.S. Broadband Homes Own 4 Or More OTT Services, Double A Year Ago
Television News Daily, Wayne Friedman - Monday, November 23, 2020
A recent survey found 31% of respondents said they subscribed to t ...