Tag results for "ott"
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?If you are an advertiser supporting iffy media platforms on TV, print ...
- Purple's AlchemyHow many mattress brands can the world support? That is a perennial ...
- VidMob Reveals Nuances Advertisers Don't Know About Their CreativesVidMob's Insight Stream platform surfaces a continual stream of insights from data ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other MediaAmong the agency execs Borrell surveyed, 57% said budgets for OTT and ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV BudgetsA number of recent studies, including recent Wall Street analysts' reports, indicate ...
- Amazon, Apple Could See Long-Term Gains, Become Bigger Rivals To NetflixAmazon and Apple could gain ground on industry leader Netflix, according to ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: AnalystThe "significant move, unthinkable a few years ago but seemingly inevitable now," ...
- Food52 Launches OTT Channel, Podcast NetworkCooking and home digital publisher Food52has launched an OTT channel and a ...
- Samsung Ads Launches Samsung Demand-Side PlatformThe Samsung DSP will give programmatic buyers access to exclusive CTV inventory ...
- FreeWheel Strata Platform Adds FastPay Media-Payments SystemFastPay lets media buyers automate and directly transfer funds to their media ...
- GM Kicks the Advanced TV TiresTest and learn, gather data, repeat. That seems to be the formula ...
- CBS All Access To Be Rebranded As Paramount+The rebrand will come with new original series content from many ViacomCBS ...
- Three Years In, Prebid.org Takes On CTV-OTTA just-formed CTV-OTT task force aims to address standards, as well as ...
- Cord-Cutting Advances: 37% Of Wireline Broadband Homes Don't Have Traditional Pay TVIn addition, nearly 30% of all occupied U.S. homes did not subscribe ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, CurrencySteuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV ...
- Ad-Supported, Local TV Streamer Launches, Backed By 5 TV Groups, 200 StationsFree, ad-supported premium streaming service VUit has launched with a number of ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study FindsViewer "attention" decreased by 3.7% during daytime hours, TVision research found, while ...
- Peacock Debuts Voice-Activated Ads From Big BrandsUnilever, Target and Coors are among the first to use NBCU's "On ...
- OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-RanConventional pay TV services (cable, satellite, telcos) no longer are the default ...
- Netflix, Roku Stocks Jump On Bullish Analyst TakesA Piper Sandler analyst cited results from firm surveys showing Netflix subscribers ...
- OTT/CTV Ad Spend Up 60% In Early August Vs. Early AprilAd inventory increased more than 80% during the period, reports SpotX. ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins VizioGaynor, who will join Vizio as vice president, network partnerships, will build ...
- Kids TV Viewing Lower On Legacy TV -- Even In A PandemicDespite kids 2-11 spending far more time at home, they aren't watching ...
- Q2 Video Views Up 64% In North America, 40% Globally; CTV Leads GrowthCTV's share of video views is still small, but grew to 3% ...
- Court Vacates FCC Order Banning Charter From Charging Interconnecton FeesIn a move that took industry watchers by surprise, a divded federal ...
- 5 Premium Ad-Supported Video Platforms Up 31% In Q2 Ad RevenuesPluto TV, Roku, Hulu, Tubi, and Peacock pulled in an estimated $849 ...
- Tastemade Inks Direct-Access OTT Ad Sales Deal With GamutThe expanded agreement gives the Cox Media-owned local OTT ad-tech company preferred, ...
- Roku Asks FCC To Reject Charter's Request For Permission To Impose Data Caps"Data caps prevent consumers from working remotely, learning at a distance, and ...
- ESPN+ To Hike Price 20%, To $5.99The hike hits new subscribers as of August 12, but it's delayed ...
- Survey: 33% Of Quibi Subscribers Plan To Cancel; Free, Ad-Supported Tier Launches In Australia, NZKantar research also indicates that the average Quibi user has five SVODs, ...
