Tag results for "ott"
- VAB Claims Cord-Cutting No Big DealSubscribers for the pay TV business --- cable, satellite, and telco -- ...
- TiVo Study Finds 4.4 Hours Of Daily Video Consumption, Increasingly Via OTT SourcesVideo remains the dominant entertainment content format. But it is increasingly coming ...
- Appeals Court Poised To Decide Whether Consumers Can Sue Over Video Privacy The 9th Circuit Court of Appeals could soon decide whether consumers are ...
- Roku To Launch Its Own Free Movie ChannelThe Roku Channel will have, on average, about half the advertising of ...
- Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via TremorThe Trade Desk on Thursday morning announced a "deeper integration" with Tremor ...
- OTT Player Roku Sets Sights On $100 Million IPORoku wants to expand into more TV households as it competes with ...
- Luxembourg-Based RTL Group Acquires SpotXRTL Group, an original investor in SpotX, will acquire a 36.4% stake ...
- The Trade Desk Is All In On CTV, OTT, Audience TargetingThe Trade Desk is something of a rarity in the roiling waters ...
- New OTT Platforms Make Many MistakesAlthough subscription video-on-demand platforms are poised to grow into a $108.6 billion ...
- Among Streaming Media Players, Roku Remains SupremeAccording to Parks Associates, 37% of streaming media players in U.S. broadband ...
- Inscape, Media Analytics Team To Deliver Viewership Data Media Analytics will combine its ad-tracking platform and data cloud with Inscape's ...
- Disney's Biggest Concern For New Streaming Service Isn't NetflixFinancial models for film studios' movie franchises depend a lot on those ...
- Fox Vs. Newsy: How OTT Can Be DifferentAs the fastest-growing segment of TV ad spend, OTT has a potential ...
- Addressable TV Advertising Efforts Need To Integrate Household DataConnected TV and over-the-top TV technologies are popular with consumers. Now marketers ...
- Nielsen Including Facebook, Hulu, YouTube In Digital RatingsVideo content, including full episodes of TV content and/or video clips, will ...
- Advertising On OTT: Digital Or TV? Maybe Both Plenty of advertising promise and results exist on OTT platforms -- although ...
- OTT Growth Helped By Connected TVOver-the-top video keeps growing, largely due to connected TV users, and overall ...
- TEN, Discovery Form Automotive JV The new joint venture, called TEN: A Discovery Communications Company, will pool ...
- Streaming Video Services Capitalize On Product IntegrationsStreaming video has quickly become a cornerstone of consumers' daily entertainment diet, ...
- Taptica Acquires Tremor Video's Demand-Side Platform For $50MTaptica International acquired Tremor Video's buyer platform for a total consideration of ...
- OTT Metrics, Viewability And Fraud Pose Ongoing ConcernsOne of the major obstacles in OTT measurement is that neither Nielsen ...
- Jordan Goes Over-The-Top For DirecTV NowMark Wahlberg may be AT&T's voice of the consumer demanding freedom from ...
- Size Crucial For OTT Audience MeasurementTo reliably capture even basic viewing behavior, an OTT barometer needs to ...
- AT&T Could Dominate Video Distribution After Merger, Groups WarnAT&T's proposed $85 billion merger with Time Warner could enable the company ...
- How To Launch An OTT AppBroadcasters and content owners can no longer reach their audiences solely through ...
- Next Generation Of Cable TV Networks Could Be Skinny BundlesNew types of cable-like TV networks for OTT services are coming from ...
- SpotX Launches Advanced Solutions GroupVideo ad-serving platform SpotX announced the creation of the company's global consulting ...
- AdLedger Consortium To Promote New Data Security Ad TechBlockchain technology can increase advertising transparency and improve data security, as well ...
- By 2021, One-Third Of TV Homes Will Carry Nontraditional ServicesHomes with nontraditional TV packages are estimated to grow to around 44 ...
- Facebook, Fox Sports To Ramp Up Video EffortsFacebook now wants to beef up its video efforts for premium-scripted TV ...
