Tag results for "ott"
- Local OTT Ad Revenue Will Double To $2.1 Billion By 2024The growth in connected TVs will support demand for locally activated over-the-top ...
- Data Consumption Jumps By More Than 20%, Reflects Shift From Linear To Streaming MediaBroadband data consumption by American households is accelerating, mainly due to the ...
- TiVo Positions To Profit From Viewers' Content ConfusionThe company aims to be a centralized solution for overwhelmed viewers by ...
- Local U.S. Advertising To Rise 6% In 2020, With Digital Media Higher, Traditional Media FlatBoosted by expected record spending for political advertising, U.S. local advertising will ...
- Roku Sees Q3 Growth In Revenue, Active Accounts, But Net Losses MountRoku believes its recently announced purchase of dataxu will help ramp up ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic VariablesSimpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the ...
- Apple Boosts Apple TV+ Marketing Pre-Launch, Disney+ Ups SpendWith Apple TV+ just launched and Disney+ coming online in a few ...
- Pay-TV Players Hope To Become OTT 'Super-Aggregators'Most executives surveyed say they view growing consumption of standalone OTT services ...
- Broadcasters Urge Judge To Throw Out Locast's Antitrust Claims"Locast's counterclaims are nothing more than an attempt to shift focus from ...
- Why D2C Brands Are Branching Out To OTTOTT not only provides ability to precision-target desirable audiences, it's also far ...
- The Walled Gardening Of TVMadison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens," ...
- What's A Planner To Do With So Many Metrics?Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad ...
- Can One Successfully Navigate A Post-cable World?Ashley Homecare Stores did. Here, Nicole Hanni, Director of Media Strategy, talks ...
- Measurement Advances, Partnerships Multiply As ATV Takes HoldThis week brought Nielsen's extension of SVOD content ratings to Amazon Prime ...
- Lucasfilm Presents Streaming Wars, Episode 1Apple wading in is big news, but I think the Disney-fication of ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock DealThe move is intended to boost Roku as a full-service platform to ...
- Crunchyroll, Webtoon Team For New Digital SeriesThere is a new OTT partnership in the animation arena - and ...
- Local Ad Agencies Using Video Across PlatformsDigital audio ads are also common components of the local media mix ...
- Why The Top D2C Brands Are Actually MediaMONTAUK, NY -- Media companies are using free or discounted access to ...
- Addressable's Accelerating Push Into National InventoryWhat has to happen before scalable amounts of national networks' TV inventories ...
- Paradox: Streaming Wars Will Be Great For TV AdvertisersOne reason why: Much of America can't access streaming services. ...
- Consumer Video Streaming Spending To See Sharp 24% Gains Next YearConsumer video streaming spending is forecast to grow 24% next year to ...
- E.W. Scripps Company Starts Scripps Octane, OTT TV Ad PlatformScripps Octane will offer ad placement through a combination of direct relationships ...
- Amazon, Disney Wrestle Over Ad Sales, Other Fire TV App TermsDisney is resisting Amazon's push to be able to sell a "substantial ...
- Study: 'Nontraditional' Video Ad Formats On OTT Platforms GrowingMarketers using "nontraditional" video ad formats on OTT platforms look to double ...
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT ServicesThat's up 130% from the 33% of these households that had multiple ...
- MillerCoors Sought -- And Found -- Millennial ExplorersThe visually compelling content was created to appeal to outdoor enthusiasts ages ...
- Downloading TV Content Via Mobile Devices Is On The RiseDownloading TV content on mobile devices by consumers when they are unable ...
- Local OTT To See Sharp 43% Gain In 2019 Ad RevenuesLocal OTT platforms will climb to $857 million this year vs. $598 ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral TargetingTelaria's solution spans CTV/OTT, mobile, and desktop. ...
