- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?
TV Watch, Wayne Friedman - Thursday, August 29, 2024
Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025
Television News Daily, Wayne Friedman - Wednesday, August 7, 2024
Core local ad spend is forecast to rise 5.5% to $171 billi ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, July 25, 2024
A majority of advertisers plan to increase CTV ad spend this ye ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- 'Morning Brew' And Yahoo Finance Form Content Partnership
Publishers Daily, Ray Schultz - Wednesday, May 1, 2024
Yahoo Finance's market data will now appear in the Morning Brew newslet ...
- It's Google's World And Planners & Buyers Are Just Living In It
Planning & Buying Insider, Joe Mandese - Tuesday, April 30, 2024
And by "world," I mean media optimization stack as we transition fr ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- OTT, Streaming Subscription Revenues Projected To Rise 8% In 2025, Slower Growth
Television News Daily, Wayne Friedman - Thursday, April 11, 2024
Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and comma ...
- 2024 U.S. Political Ad Spend To Grow 16% Vs. 2020: Analyst
MediaDailyNews, Wayne Friedman - Thursday, March 21, 2024
This year, political ad spend is projected to rise 24% (by $2 ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
Advanced TV Insider, Wayne Friedman - Thursday, February 8, 2024
Linear TV's average daily reach sank 4% to around 57 million hom ...
- 6 Big Streamers' $1B In Ad Spend In 1st 10 Months Was Down 8% YoY
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
Spend by finance brands plummeted, with tech and retail spend also d ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Speedy AI Spend: Firms Invested $40M On Product Pitches Through Q3
Email Insider, Ray Schultz - Monday, October 30, 2023
IBM's Watson product was probably the most-advertised product in Q3. ...
- Analyst: U.S. OTT Boom Years Are Over
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Even FAST advertising is forecast to grow by a relatively modest ...
- NewsGuard Begins Rating CTV, OTT News Channels
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
NewsGuard, a pioneer in the field of rating the reliability of ne ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Nearly Half Of Internet Users No Longer Use Linear TV
RTBlog, Joe Mandese - Monday, July 17, 2023
That's up from just 22% two years ago, and sends a sign ...
- Advertisers Say CTV Helps Capture Falling TV Audiences
Research Intelligencer, Robert Williams - Saturday, July 8, 2023
Some advertisers who seek to drive outcomes such as a direct sa ...
- PwC Projects 25% U.S. VOD Ad Growth Through 2027
Digital News Daily, Karlene Lukovitz - Monday, June 19, 2023
U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV s ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
Video Insider, Karlene Lukovitz - Tuesday, May 30, 2023
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
Marketers working with Quantcast now have access to premium programmatic video supp ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Robert Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Nielsen Starts Local TV OTT Measurement Service
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Nielsen is starting up a local TV measurement service for OTT/streaming ap ...
- Cross-Platform Reach Helps Sway Purchase Decisions
Research Intelligencer, Robert Williams - Tuesday, April 4, 2023
Consumers say they're most influenced by advertising on traditional television and mobi ...