Tag results for "ott"
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?Shifting business away from traditional media distribution partners has been an iss ...
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media OutletsDespite bad press, lawsuits and supply problems, Peloton increased its ad investme ...
- Tegna Ad, Marketing Services See 10% Growth In Q1, Higher Political AdvertisingPolitical ad revenue has spiked to $18 million for the first thr ...
- Paramount Global Streaming Revenue Up 82%, Total Company Revenue Virtually FlatTotal global subscription revenue from streaming was 95% higher with streaming ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV StationsTegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- Will Political Ad Spend Remain High For Linear TV?When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year AwardMicrosoft Advertising this week named Tinuiti Global Agency of The Year f ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLineBologna will work with TV networks looking to broaden interactive ad produ ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted BannersBorrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- Live TV Viewing Time With Legacy TV Providers Double Viewing Time Via CTV DevicesIn Q4 2021, the average adult spent 2 hours/53 minutes a d ...
- Consumer Demand For Cross-Platform Functionality Will Force AggregationMore than 20% of U.S. consumers say they subscribe to too ma ...
- Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' GrowsThe percentage of households subscribing directly from OTT providers' sites declined fr ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 MonthsCoca-Cola was the top OTT ad spender among big food and bevera ...
- Comscore, SMI Strike Deal For Advanced eCPM MetricComscore has struck a deal with Standard Media Index to offer ...
- The Top 5 AVODs Are Duking It Out For A Handful Of Ad CategoriesAnd now a Disney+ AVOD is on the way. ...
- Datonics, Atedra Release New CTV Data OfferingMichael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- Over-The-Top Ad Spend Grows With Share of TV ViewingTotal over-the-top ad spend last year reached about $1.3 billion in t ...
- Paramount+ Tops In Streaming Ad Load In 2021, Peacock Is The LowestAmong top ad-supported premium streaming platforms from major TV network groups, Paramoun ...
- Tegna Core Advertising Climbs 14% In Q4 Amidst Automotive Ad WeaknessTegna says the company is seeing continuing growth vs. pre-pandemic periods. I ...
- Study Benchmarks Cheapest/Most Expensive Ad MediaDigital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- OTT Ad Platform Wurl Selects Ives As Sr. Director, U.S. AdvertisingShe is responsible for building its ad strategy and expanding the produ ...
- Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving GoalsAd executives' estimation of the value of TV -- including linear, addressab ...
- CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, FrequencySome 60% of ad execs surveyed believe, completely or to an exten ...
- SmileDirectClub Turns To Influencers, Data, TikTok, SearchSmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Counci ...
- Automotive Dealerships Poised To Spend $9.4 Billion In Advertising, MarketingA Borrell Associates report shows that 2022 marks the beginning of ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia EffortsThe service will offer deduplicated analysis of media consumption and audiences acro ...
- Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics AdsIn 2022, political advertising will hit another record total for broadcast ...
- Analysts Boost 2022 Local Ad Spend Forecast, Especially For TV, OTTBIA's last forecast called for $161.5 billion in total local ad revenu ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022Although commercial and public service broadcasters' content spend remained below 2019 level ...
