- Scripps OTT Newsy Now An Over-The-Air TV Platform
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
The network will launch October 1, covering 80% of U.S. TV hom ...
- As Data Hacking Grows, What Happens To Legacy Media?
TV Watch, Wayne Friedman - Wednesday, April 7, 2021
Traditional media, especially those companies with TV stations and cable operations, ha ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV show ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Video Insider, Karlene Lukovitz - Tuesday, April 6, 2021
Pluto TV and other free, ad-supported streaming services will face greater competiti ...
- Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
Ad-sales deals have doubled since Jan. 1 and some 300 campaigns ha ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smi ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
The Audience Forecaster will help address big industry problems in the O ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart ...
- E. W. Scripps' Q4 Revenue Grows 40%, Boosted By Political Ad Gains
Television News Daily, Wayne Friedman - Friday, February 26, 2021
Overall company-wide revenue grew 40% to $591 million, with local TV stati ...
- ViacomCBS' Q4 Gets Boost From Streamer Ads, Overall Revenue Hits $3.5 Billion
Television News Daily, Wayne Friedman - Wednesday, February 24, 2021
The bulk of streamer revenues came from CBS All Access, Showtime OT ...
- FCC Republicans Endorse Regulations For Social Media, Champion Free Speech For TV
Social Media Insider, Wendy Davis - Tuesday, February 23, 2021
Egged on by former President Donald Trump, Republican policymakers spent the bett ...
- Adding OTT/CTV To Movie, TV Show Promo Campaigns Pays
Video Insider, Karlene Lukovitz - Tuesday, February 23, 2021
Analyses of Comcast client campaigns promoting movies and TV shows also provi ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAI
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The updated best practices guidance is designed to address common measurement proble ...
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation
MediaDailyNews, Joe Mandese - Monday, February 22, 2021
The Media Rating Council released a draft of new guidelines for measuri ...
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Marketers can set limits on how often a Vizio TV within ...
- Traditional TV Companies Have A Leg Up In Big-Advertiser CTV Buys: Study
Advanced TV Insider, Karlene Lukovitz - Friday, February 19, 2021
While spending on CTV/OTT continues to grow, 51% of advertisers still s ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, usi ...
- 60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services
Video Insider, Karlene Lukovitz - Tuesday, February 9, 2021
MVPDs need to offer video streaming and other advanced features as value-adde ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported O ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
The integration will enable advanced audience targeting of audio audiences across connect ...
- Apple Pays Record $25 Million For Rights To Movie 'CODA'
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
The deal is just one example of how streaming services have upp ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 15, 2021
CTV programmatic video ad spend is set to leap by 54%, a ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner Marketing
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
Bigalow will support joint marketing efforts between Amazon and content providers su ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- FreeWheel, Tegna Extend Automated Transactions Partnership
Digital News Daily, Karlene Lukovitz - Friday, January 8, 2021
Tegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Stra ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in ...