Tag results for "ott"
- 46% Of U.S. Broadband Homes Have 4 Or More Streaming SubscriptionsThat's more than double the 22% found in Q1 2020. ...
- Scripps Bows Statewide OTT News Network For FloridaThe network will air real-time reporting from Scripps' six local TV statio ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV PlatformThe Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- Survey: Poor Ad Quality On Streamers Is Missed $30 Billion OpportunitySome 54% of viewers say they abandon a streaming program when ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT AdsBuyers and sellers have widely different views on the data available f ...
- Premion Expands Polk Automotive Data For CTV/OTTLast month, the Tegna-owned platform announced attribution deals with Polk and Arrivali ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Local TV Ads Sink 19% This Year, Will Rise 20% In 2022Core, non-political advertising is expected to grow 5.4% this year, partly reversi ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign PerformanceOracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVPAfter DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Not Just OTT Ad Dollars, TV Stations Want Higher FCC-Regulated Carriage FeesGray TV wants OTT streamers to pay the same carriage rates ...
- Amazon Fire TV Spends Big In National TV, Roku Less SoOver the past year, Amazon Fire TV has spent $57 million ...
- HBO Max To Launch In Latin America, Caribbean In June, With Mobile Option IncludedThe service will include access to Warner Bros. movies, at no addition ...
- Cox Media Group's Gamut OTT Unit Promotes Soo Jin Oh To PresidentOh was previously co-chief operating officer of the local TV station group ...
- OAAA Buyer's Guide: It's The Video, StupidIn a major push to equate video ads in digital out-of-home venu ...
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly HalfThe U.S. -- the world's largest AVOD market by ad revenues ...
- D2C Brands Tune-In to PrimetimeTV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Kochava Acquires DigiCenter And Adds Emails To Its CollectiveKochava helps firms with attribution and measurement. It now has 1 billi ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is EvolvingBlogs are among the top nontraditional retail media channels used or consider ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive PunchTV stations must strike out on their own to bolster new sourc ...
- Amazon Claims 120M Homes Monthly For Its OTT Video BusinessThe company says OTT advertising now appears on IMDb TV, Twitch, t ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront NegotiationsBy one important measure -- the premium advertisers pay to buy short-te ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear'sMedia buyers surveyed by IAB at the end of Q1 now s ...
- Verizon Media Posts Another Strong Quarter, Fios Video Records Subscriber LossesVerizon Media, a division that includes Yahoo, AOL and 'Tech Crunch,' post ...
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To RokuAmid a push to get buyers to shift large budget chunks ...
- Extreme Reach Gains Scale With Adstream AcquisitionThe combined company will have greater scale to help marketers manage creati ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital BudgetsNative ad formats including paid branded content and influencers now represent t ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph ThriveWhat if marketers had access to an identity graph that updates ...
- Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In SecondNetflix's percentage of existing subscribers leaving the service was a low 2. ...
