Tag results for "ott"
- OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher ImpressionsHigher impressions come in prime time with OTT/connected TV platforms/apps, with better ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020Advanced TV advertising on OTT/connected TV platforms is being used by 66% ...
- Amazon's Next Frontier: Selling OTT Ads Outside Of Fire TVNot satisfied with its leaps in digital advertising revenue, it appears that ...
- U.S. TV Consumers Expect Low Total Streaming Monthly Costs -- $30 Or LessNew research found 75% of U.S. consumers do not want to spend ...
- Quibi To Start April 6, With Up to 3 Hours Of Fresh Content DailyThe OTT platform for short-form video content will launch with 175 shows ...
- Log-In Nation: A Third Of Consumers Sharing OTT Passwords With Someone They Don't Live WithThe findings, part of HUB's new "Video Redefined" report, show younger Americans ...
- 3 Million Streaming Video Subscribers' Data 'Compromised,' Video Software Company SaysData from some 6,000 accounts were available for purchase in 15 different ...
- D2Cs Learning To Use OTT In The Performance MixTesting OTT and other data-driven TV as part of a unified performance ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020The year-end flurry of OTT, CTV and addressable deals, partnerships, and new ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App IdentificationOn Friday, the IAB Tech Lab called out the challenges arising from ...
- Magna: Netflix, Quibi Are 'Vulnerable,' Get Ready For 'Superbundles'The new report from Magna and IPG Media Lab seems to favor ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic ...
- Sports Viewership Migrates To Connected DevicesViewers are seeking out sports programming from over-the-top services amid a broader ...
- Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)The streamer is demonstrating the power of OTT, on-demand user data and ...
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSPSpotX will programmatically manage, sell and optimize TiVo's video ad inventory and ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' ConcernsThe IAB report cites 37% growth in ad spending on OTT platforms ...
- Vizio Launches Direct-To-Purchase, Smart TV Advertising BusinessWith the new service, advertisers can buy TV inventory across Vizio's SmartCast ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tvThe company uses three data sources -- "consumers who have not been ...
- Will 5G Super-Charge OTT?A new Deloitte U.S. consumer survey points to rapid adoption, but as ...
- Fox, Amazon Team On Cloud-Based Video Distribution PlatformFox will use the latest AWS technologies to minimize latency and maximize ...
- Bloomberg Rebrands TicToc, Preps For OTT News ChannelThe move comes as the brand prepares to grow into a global ...
- Watchdogs Urge FCC To Define Broadband As 100 Mbps"After four years of maintaining the current benchmark broadband speed, the Commission ...
- Starz Rolling Out Its App to 25 CountriesThe launch is already happening in the U.K., Spain, France, Germany, Mexico ...
- Former NBC Cable Chief Rogers Launches Engine Media: Focus On Live TV, News, E-sports, GamingEngine Media claims to be the "the world's first integrated news, gaming, ...
- Media Planning In A Fractured-Screen WorldExecutives from Ocean Media, Havas Media and Electronic Arts discuss strategies for ...
- Barstool Sports Launches OTT ChannelsBarstool Sports has created over-the-top TV streaming channels, created by app development ...
- Disney Says Coding Is Behind Disney+ Launch Glitches, Responds To Hacked Accounts ReportsA Disney exec blames a coding issue combined with high demand for ...
- Bleeding Accelerates: Traditional Pay TV Lost Nearly 2M Subs In Q3, Led By AT&TKagan and Leichtman put total Q3 net paid-TV subscriber losses across platforms ...
- Local OTT Ad Spending Forecast To Double To $2.1 Billion By 2024The growth in connected TVs will support demand for locally activated over-the-top ...
- Data Consumption Jumps By More Than 20%, Reflects Shift From Linear To Streaming MediaBroadband data consumption by American households is accelerating, mainly due to the ...
