Tag results for "ott"
- Local OTT Platform STIRR Hits 1M DownloadsSTIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programming ...
- How National Brands Create Local Relevance With Connected TVAdvertisers are increasingly combining the power of traditional TV and OTT, including ...
- FX+ Gets Shuttered, But Consumers May Not CareBlame consolidation of traditional media companies. It is partly due to a ...
- Why Netflix Will Never Become Ad-SupportedOn the eve of Netflix's Q2 earnings report Wednesday, it's worth reviewing ...
- Research: 'Stranger Things' Driving New, Return Subscribers For NetflixA survey and analytics add support for Netflix's boasts about the show's ...
- Diller: Netflix Has Won The Race For Subscribers, Advertising Poses 'Existential' ProblemThe IAC chief asserts that 'the only people who are watching commercials ...
- Sinclair Kicks Off OTT Campaign Measurement ServiceCompulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- OTT Is Key For TV Marketing PlansOTT responds to the needs of an ever-growing population of consumers: freedom ...
- TV Platforms Benefit From Easy Cancellation PoliciesIn the new world of consumer marketing, returns and cancellations should be ...
- OTT Surpassing DVR, But Growth Is SlowingComscore's latest report includes hints of maturing amid the go-go OTT landsc ...
- 2020 Political Spending To Hit $6 Billion, Digital Will Be Biggest GainerPolitical media campaigns will spend a record $6 billion on advertising in ...
- Tubi Hits 20 Million Viewers, But Faces Intensifying CompetitionEqually critical, the open-access consumer data feeding both AVOD and SVOD models ...
- Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%Amazon's share was just 3% in 2018. Google's share is forecast to ...
- Comcast Adds Amazon Music To Xfinity X1, FlexThe move follows the success of last year's addition of Amazon Prime ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote ContentGracenote claims the new data will go deeper, helping pay TV providers, ...
- Linear TV Helps Propel Rise In OTT, Connected TV RatingsThe ratings points in linear TV are down, but they are transforming ...
- Newsy Bet Big On OTT And It Paid OffThe brand has seen a 383% growth in audience since 2016 by ...
- 2020 Political Ad Spend Could Hit $10 Billion, Digital Share Expected To DoubleThe biggest piece of 2020 political advertising revenue will be linear TV ...
- Amazon Rebrands IMDb Streaming Service, Expands Content, Targets EuropeIMDb Freedive changed to IMDb TV and its available titles now include ...
- Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTTThe ad industry believes the new standard will have the greatest positive ...
- Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTTThe Media Rating Council's new duration-weighted impression standard, which will become the ...
- The Case For Amazon's Sizmek Shift Into Ad-Supported OTTWhy does Amazon need to bolt an ad server onto its tech ...
- Branded Content Project Details Local Media Spend, ROI For PublishersThe Local Media Consortium and Local Media Association recently announced results from ...
- Facebook Watch Is Forecast To Pull In $5B In Video Ad RevenuesHow does this affect traditional TV companies starting up premium video OTT ...
- Betting Big On OTTNewsy has pivoted from desktop syndication to OTT, which has proven successful ...
- Samsung Ads Strikes Measurement Deal With Oracle's MoatSamsung's Smart TV homes will add a new data set to measure ...
- MadHive Integrates Inscape Data To Aid OTT AdvertisersMadHive's ad platform allows broadcast networks to sell linear advertising alongside OTT ...
- To Track Or Not To Track -- That Is The Networks' QuestionWe have lots of evidence -- in theory -- that TV networks ...
- Start With A Big Name To Market A Premium OTT ServiceThe Disney name carries brand weight. Do NBCUniversal or WarnerMedia carry the ...
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023The biggest growth will come from subscription video-on-demand, which will see a ...
