Tag results for "ott"
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFrontsThe agency's group director weighs in on what matters most now and ...
- Peacock To Bow With Premier League Soccer, But Amazon, Roku Deals Still MIANBCU reveals an exclusive new U.S. streaming deal with the U.K. soccer ...
- Comcast Adds Rival Dish's Sling TV To Xfinity FlexAs cable subscribers continue to dwindle, Comcast is expanding its alliance with ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth InfluencersScreen Engine/ASI is partnering with audience solutions and consumer data company Dstillery ...
- Data Illumination In Gaming And EsportsComscore is investing in new research into gaming and esports consumers. CRO ...
- FuboTV Joins Price Hike Trend; Sling Aims To Capitalize With Price-Freeze PromoFubo, which joins YouTube TV and others that have upped prices this ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'Dan Bealey is senior director of advanced TV and programmatic media at ...
- DirecTV, AT&T TV Raise Prices For New CustomersPrices for existing customers of those two services, and for live-streaming service ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?As OTT stands out in the period of flux, how do agencies ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With MediaoceanThe deal with Mediaocean allows media buyers to buy NBCU stations' OTT ...
- Brands, Agencies Work Through Media Planning One Day At A TimeA lively panel discussion on Day One of MediaPost's TV & Video ...
- OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample ServicesChurn rates for OTT services overall rose 6 percentage points versus Q1 ...
- Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. ConsumersUnbundled, stand-alone broadband service -- not packaged with mobile, and/or pay TV ...
- New Screens, New Data: Is Everything New ... And Improved?Our TV & Video Insider Summit, set for June 30 - July ...
- NBCU, Google Ink Peacock Distribution DealBut Peacock, like rival newcomer HBO Max, still has no agreements with ...
- Disney+ Rolling Out To 8 More European CountriesThe seven-month-old streamer's continued global expansion will position it to be a ...
- Disney+ Drops 7-Day Free Trial In Favor Of 'Hamilton' BuzzThe company has launched its marketing blitz for the movie of the ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During UpheavalRoku offers a "top 1%' deal, Hulu debuts a direct-response ad format, ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did not ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to total ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021Some 72% of media buyers say the NewFronts are more important than ...
- 23% Of U.S. vMVPD Users Also Have Legacy Pay TVThe emergence of Hulu Live TV and YouTube TV, which carry the ...
- Consumer Video Spending To Remain Flat As OTT Rises, Traditional Media Declines: AnalystMoffettNathanson Research says total U.S. consumer spending on video will stabilize over ...
- Staff Petition ViacomCBS To Drop Channel From PlutoTV Over Bill O'Reilly ShowA petition accuses O'Reilly of having a history of racist remarks. ViacomCBS ...
- Out Of A Crisis, A Solution: End The Myriad Of Vanity MetricsStatic media plans must evolve to meet the current reality. One major ...
- 45% Of Consumers Say They'll Continue Paid Streaming Services Post-COVIDMore than half -- 56% -- of U.S. adults say they're using ...
- How Tonal Pivoted During COVID-19, Challenges Seen During RecoveryTo leverage paid search, Tonal shifted more dollars toward terms like "customer ...
- Lights, Camera, Action: Performance VideoAs a direct-to-consumer bra and underwear company, 2020 was going to be ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG AdvertisersKroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets ...
- 76% Of U.S. Households Have OTT Services, Vs. 62% With Traditional Pay TVOf the 41% of households that took trial subscriptions for at least ...
