Tag results for "ott"
- Analyst: U.S. OTT Boom Years Are OverEven FAST advertising is forecast to grow by a relatively modest ...
- NewsGuard Begins Rating CTV, OTT News ChannelsNewsGuard, a pioneer in the field of rating the reliability of ne ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Nearly Half Of Internet Users No Longer Use Linear TVThat's up from just 22% two years ago, and sends a sign ...
- Advertisers Say CTV Helps Capture Falling TV AudiencesSome advertisers who seek to drive outcomes such as a direct sa ...
- PwC Projects 25% U.S. VOD Ad Growth Through 2027U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV s ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video PublishersMarketers working with Quantcast now have access to premium programmatic video supp ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content SecondMy takeaway after a week of newfront presentations: video of all kin ...
- Most Marketers Planned To Increase Ad Budgets For 2023Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Nielsen Starts Local TV OTT Measurement ServiceNielsen is starting up a local TV measurement service for OTT/streaming ap ...
- Cross-Platform Reach Helps Sway Purchase DecisionsConsumers say they're most influenced by advertising on traditional television and mobi ...
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?Many analysts are not so sure that even a new total upfro ...
- March Madness Sees 22% Ad Gain, Steady ViewingThe March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- It's The End Of The TV Rating As We Know ItThe ARF is calling on the TV industry to change the definiti ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' ShopResponsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Can Local TV Advertising Turn The Corner? Direction Unknown"Local was strong in January and February," said Rob Weisbord, Sinclair Broadca ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Global Streaming Sports Content Costs To Climb 64% To $8.5 Billion In 2023Ampere estimates sports content costs will constitute 21% of streamers' overall conte ...
- Daily Digital Video Use Estimated To Top Linear TV Usage This Year, Linear To Sink 6.4%Daily linear TV video usage is estimated to sink 6.4% this ye ...
- Magnite Bows Unified CTV/OTT Monetization PlatformMedia owners can sell ad inventory in their varied assets across li ...
- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad SpendThat's up from an average 13% between October 2021 and January 202 ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRAIn its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- YouTube TV Pulls MLB Network Over Carriage DisputeWith viewership of major league baseball declining among Gen Z, in particula ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?It is a tricky tightrope dance that media companies continue to wal ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TVNearly 18% of local media buyers say they anticipate cutting back ...
- Nearly Half Of Streaming Subscribers Regularly Jump Among ServicesNearly half also say that a service being free is a k ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- OTC Cough/Cold Ad Spend Increases 1000%Over-the-counter advertisers' spend exceeded $73 million in September and October -- wi ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%Magna projects a 4% decline in national TV network ad revenue ...
