Tag results for "ott"
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021CTV programmatic video ad spend is set to leap by 54%, a ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner MarketingBigalow will support joint marketing efforts between Amazon and content providers su ...
- IAB Conference Goes Viral, Features Anthony Fauci KeynoteThe Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- Verve Group Acquires Nexstar's Digital Video Ad TechnologyVerve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- FreeWheel, Tegna Extend Automated Transactions PartnershipTegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Stra ...
- How Media Buying Changed And What Performed Best In 2020At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Media Channel And Market Predictions For A Hopeful 2021Here are our top-line predictions for video, digital and out-of-home media ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company AlphonsoLG Electronics has bought a more than 50% controlling stake in ...
- Google Question Hub Launches In U.S.The Google Question Hub feature collects unanswered questions from users, allowing conte ...
- Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025Growth will be driven primarily by traditional broadcasters' turning to streaming servic ...
- 2 Billion Active On-Demand Video Services To Create Next-Gen Performance MarketingJuniper Research forecasts active subscriptions for on-demand video services to be ...
- 20% Of U.S. Broadband Households Use Ad-Supported OTT, 15% Use 'Freemium' ServicesNew research confirms the growing popularity of so-called freemium services - hybr ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFLSaturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amaz ...
- 40% of Broadband Households Have Trialed OTT During COVID, Most Have SubscribedThe overall OTT churn rate has declined a bit, but hovers ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back ScenariosNew AVODs (ad-supported streamers) may offer a new place for networks ...
- Cadent Launches Upgraded ATV Platform, Signs EmpowerThe enhanced platform integrates patented identity and graph technology from identity a ...
- 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual FocuseMarketer has bumped up its mobile ad-spending forecast a bit, and predic ...
- CuriosityStream Names N.A. Distribution ChiefBrandon Fong, previously at STX Entertainment, is charged with expanding the CuriosityStre ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud StandardThe new standard addresses ad-sharing scenarios in which multiple entities own ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Disney's U.S. OTT Revenue Share To Nearly Match Netflix's By 2022: EmarketerDisney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overa ...
- Programmatic Guaranteed Deals Expected To Surge In 2021The deals -- which offer programmatic's speed and targeting, while allowing f ...
- NBCU Opens All Digital Inventory To Local MarketersFor the first time, NBCU will open up premium opportunities across Peacoc ...
- Amazon Fire TV Adding News Content From 12 Local TV Stations, 90 More To Come In 2021Major market local TV stations and their newscasts will get a boo ...
- TV Station Blackouts: When Will Performance/Ratings Factor In?Major TV station groups need to reevaluate their relationship with traditional a ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad CampaignsAs marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next YearAd spending in 2021 will be lower than 2019, when an estimat ...
- Why Pay-TV Operators Are Scrambling: Sub And Revenue Growth Curves Both Favor OTTThe pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them ...
- 31% Of U.S. Broadband Homes Own 4 Or More OTT Services, Double A Year AgoA recent survey found 31% of respondents said they subscribed to t ...
