Tag results for "ott"
- After A Slow Period, D2C Marketers Increase CTV/OTT SpendThe expectation is that 10% of D2C marketers' budgets will go ...
- New ViacomCBS, Altice Carriage Deal Includes Streaming ServicesOptimum and Suddenlink customers will now be able to sign up f ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment ExperienceThe streamer showcases thousands of trailers for streaming series, movies and spor ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021Last year, more YouTube viewers watched content on their big TV scree ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV PlatformsLooking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9BDriving this high estimate is the use of Facebook as a fundraisi ...
- Local TV Ad Revenues To Hit $21B In 2022Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV RisesNational TV on broadcast and cable networks is only expected to gr ...
- OTT Services With Broad-Based Content Command 70% Of Video Viewing TimeThat's why predominantly vertical ad-supported streamers like Crackle have been pushing ...
- Same Ads On CTV/OTT Lose Viewers' Attention, Depending On FrequencyTV commercial wear-out isn't just about too much frequency of viewing spot ...
- Judge Orders Locast To Permanently Shut DownA federal judge on Wednesday prohibited Locast from resuming its service, whi ...
- Newsy Preps For October Rollout, Targets Most Broadcast MarketsThe opinion-free, 24/7 news platform will reach 90% of U.S. television home ...
- Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad CampaignTinuiti launched a branding campaign that asks CMOs to rethink advertising a ...
- Locast Suspends Operation After Losing Key Court BattleThe company's move came two days after a federal judge said Loca ...
- Sling TV Gets New Barstool Sports Channel, But Loses Locast-Based Local Channels AccessThe live-streaming service is assuring subscribers that they can still access fr ...
- MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry UsageThe final version provides additional detail related to its consideration of "continuo ...
- OTT Platforms' Ad Spend Increased 47% In 2021MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spe ...
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 BillionKantar notes that its estimate is a more conservative industry number, "n ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And GrowingDigital media -- especially social and paid search -- dominate local advertiser ...
- Talon Unveils Unified OTT/Out-of-Home Media BuysThe goal is to deliver "measurable incremental" audience reach tied to explic ...
- GroundTruth Develops Weather Triggering For CTV Following MRC AccreditationGroundTruth now enables marketers to target ads through a large weather sens ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, BuyersFree at launch, the tool enables media buyers, planners and marketers ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TVThe company says PlayerWON's potential reach, in placing ads on top free-to-pl ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions HigherSo far, there are many more TV commercials -- almost double ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV FaltersAlthough traditional TV platforms will decline this year, local TV stations' digit ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Local OTT/CTV Ad Sales: Spending Grows, But Not For Every MarketerRising efforts around local TV stations streaming/OTT businesses continue at a stea ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- 46% Of U.S. Broadband Homes Have 4 Or More Streaming SubscriptionsThat's more than double the 22% found in Q1 2020. ...
