The most-read Media Daily News stories of 2024 were an eclectic mix including breaking news of Omnicom's surprise deal to acquire Interpublic, Walmart's deal to buy Vizio, Reddit's IPO, and Jill Kelly's abrupt ouster from EssenceMediacom.
But the No. 1 most-read story was Laurie Sullivan's coverage of a study by The Myers Report forecasting strong ad spending growth for CTV, streaming and OTT in 2025.
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Other top-ranking most-reads included:
Wayne Friedman's coverage of the opening weekends of "Glicked" and its comparisons to last year's "Barbenheimer."
Colin Kirkland's coverage of YouTube enabling in-app partnership deals between creators and brands and a Pew Research Center study finding that X had the highest rate of misinformation of any news source analyzed.
Wendy Davis' coverage of the Supreme Court's review of various social media censorship regulations.
And this author's coverage of the World Federation of Advertisers' (WFA) decision to shutter the Global Alliance for Responsible Media (GARM) after being sued by X Corp.
The most-read op-ed was a commentary by AARP's Danielle McMurray about "50-plus" celebrities taking center stage in Super Bowl ads.