- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2024
Reddit will build out ad services as the newly public company loo ...
- 23andMe Latest Casualty Of Public Markets
D2C Insider, Sarah Mahoney - Monday, April 22, 2024
With falling revenues and mounting losses, the genetics company is weighing ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential Campaign
MediaDailyNews, Laurie Sullivan - Sunday, March 24, 2024
Ibotta, known for helping brands provide cashback deals to consumers, launched ...
- Reddit Takes 'Snoo' Public As Stock Pops At Open
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
A video conveys what Reddit says are the brand's four traits: delightful ...
- Will FTC Inquiry Into Reddit AI Licensing Deals Postpone IPO?
Performance Marketing Insider, Laurie Sullivan - Monday, March 18, 2024
Reddit stock is in high demand. Its IPO is set to deb ...
- Reddit Sets IPO Terms, Explains Data Monetization Plan
Performance Marketing Insider, Laurie Sullivan - Monday, March 11, 2024
In the filing, Reddit explains its ad model and details its pl ...
- Viking Therapeutics Joins Weight Loss Party
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 6, 2024
Viking is also working on a pill form of its injectable dru ...
- Reddit Goes Public, Projects Boost In Ad Business
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Reddit finished 2023 with a faster growth rate than other apps li ...
- IPOs And M&As Predicted To Make A Comeback In 2024
MediaDailyNews, Laurie Sullivan - Friday, December 29, 2023
About 148 companies completed an IPO in 2023 - the worst ye ...
- Reddit Aims to Go Public, Although Ad Business Has Fallen Short
MediaDailyNews, Colin Kirkland - Tuesday, December 26, 2023
Reddit's underperforming ad revenue might be holding the company back from pla ...
- Birkenstock IPO Debut Deemed Lackluster
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 12, 2023
Birkenstock's stock ended more than 12% below its initial public offering price ...
- Tech Company Klaviyo Files For An IPO
Email Marketing Daily, Ray Schultz - Friday, August 25, 2023
Klaviyo will trade on the New York Stock Exchange under the symb ...
- Yahoo Prepares To Go Public, Again
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 4, 2023
Yahoo CEO Jim Lanzone has a goal to take the company throu ...
- The Frozen Tech Market Stagnates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
CB Insights data shows the tech IPO market has stalled, with ...
- IPO Watch: Dehydrated Fruits, Veggies Brand BranchOut
Marketing Daily, Steve Ellwanger - Thursday, April 27, 2023
BranchOut licenses rights for a dehydration technology. Products in development include chocolate-cover ...
- Klaviyo Hires Goldman Sachs In Move Toward IPO: Report
Email Marketing Daily, Ray Schultz - Tuesday, April 4, 2023
Marketing automation firm Klaviyo was valued at $9.5 billion in a 20 ...
- Alibaba Splits Into 6 Groups - Will Google Follow?
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 29, 2023
Alibaba, one of China's largest ecommerce companies, this week announced plans ...
- Panera Backs Off Of Plans To Go Public
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 1, 2022
Panera is taking a step back from moves it made that we ...
- Musk Says He'll Take Twitter Public Again, May Charge Businesses To Use It, Sidesteps Testifying in U.K.
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
Elon Musk is still trying to woo more investors for Twitter takeove ...
- Reddit Prepares For IPO, Names Tinuiti As First Independent Agency Partner
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 16, 2022
The partnership gives Tinuiti clients early access to Reddit tools, teams a ...
- Grading The 'BuzzFeed' IPO Report Card: A Disappointing 2021
Publishing Insider, Tony Silber - Tuesday, December 28, 2021
After three weeks of public trading, BuzzFeed shares were trading around $5.3 ...
- Private Investment Group Seeks 'Forbes' Buyout Before SPAC IPO
Publishing Insider, Tony Silber - Wednesday, December 22, 2021
An earlier SPAC-based IPO deal would have valued Magnum Opus and 'Forbes ...
- Reddit Files With SEC To Go Public
Digital News Daily, Karlene Lukovitz - Thursday, December 16, 2021
Reddit, which reported a 192% leap in advertising in Q2, to $1 ...
- 'BuzzFeed' Navigates A Bumpy Road To IPO
Publishing Insider, Tony Silber - Monday, December 6, 2021
Many investors redeemed their shares before the company hits the public marke ...
- Electric Vehicle Maker Rivian Launches IPO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 11, 2021
In what is being billed as the biggest U.S. IPO since 201 ...
- Sustainable Shoemaker Allbirds Launches Successful IPO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 4, 2021
Sustainable shoemaker Allbirds raised more than $300 million in its initial publ ...
- Restaurant Chain Portillo's Outlines Growth Hopes In IPO Filing
Marketing Daily, Steve Ellwanger - Tuesday, September 28, 2021
Fast-casual chain is known for serving hot dogs, sausages, chocolate cake ...
- Aurora Backed By Amazon, Uber Latest To Set IPO In Sea Of Public Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
Global M&As and IPOs were hot in the second quarter of 202 ...
- DoubleVerify Adds Performance To Protection In Move To Build A Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadeni ...