- Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Friday, November 29, 2024
Mobile shopping hit highs on Thanksgiving Day at 59.5% of all onli ...
- Walmart Pulls Plug On DEI Commitments
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 26, 2024
Four years after establishing one of the largest corporate efforts to addre ...
- NBCU, Walmart Make Thanksgiving 'Shoppable'
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
Brands can benefit from Walmart Connect - the retail media network ...
- Walmart Revenue Gains 6%, Ad Sales Pop 28%
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2024
The retailer reports strong spending, especially from upper-income consumers. ...
- Walmart, PepsiCo Again Top Kantar's PowerRanking
Retail Insider, Sarah Mahoney - Wednesday, November 13, 2024
Target muscles ahead, besting Kroger, Amazon and Costco. ...
- Thanksgiving Smackdown: Aldi Versus Walmart
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2024
Both retailers are hyping ultra-affordable holiday meal prep, betting consumers are sti ...
- Target Already Slashing Holiday Prices
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2024
It's beginning to look a lot like a promotional holiday season. ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...
- Walmart Makes A Fashion Statement
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 13, 2024
With new looks and a roadshow, it's hoping to find a winni ...
- New York Fashion Week Surprises: Walmart, Saks, Coach, Porsche
Marketing Daily, Sarah Mahoney - Wednesday, September 11, 2024
For the 60 or so designers gracing the runways, the event ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers sweet, savory and nostalgic cravi ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers' sweet, savory and nostalgic cravi ...
- Spending On Retail Media Networks Begins To Decline
Retail Insider, Sarah Mahoney - Wednesday, September 4, 2024
Retail media spending is moving up the marketing funnel -- and n ...
- Strong Spending Boosts Walmart, Drives Market Rally
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 15, 2024
Leading retail indicators all point to widespread relief: If consumers aren't stressin ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- Report: Walmart's Growing Ad Strength Shakes Up Its Business Model
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 2, 2024
A new Deutsche Bank report estimates that ad sales, membership fees a ...
- Roblox Tests In-Game Commerce With e.l.f. Beauty Product Launch
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
Walmart will power e.l.f.'s new virtual kiosk, where U.S. visitors can purcha ...
- Walmart Tries Again With No Boundaries
Marketing Daily, Sarah Mahoney - Wednesday, June 19, 2024
The retail giant is betting it can shake off its fashion slum ...
- Temu Overtakes EBay For Repeat Customers Amid Bargain-Hunting
Research Intelligencer, Robert Williams - Wednesday, June 12, 2024
Chinese marketplaces are gaining a strong foothold as inflation saps the spendi ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Walmart Gains Market Share, U.S. Ad Sales Up 26%
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
The retailing giant says it is attracting more higher-income shoppers. ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Walmart Gives Up On Healthcare, Shuttering All 51 Locations
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2024
The retail giant is pulling the plug on its five-year expansion in ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- CPC Report Shows Where Ad Costs Rose And Fell
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2024
Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showi ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Performance Marketing Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Google, Meta Ad Platforms Benefit From Temu's Push Into U.S.
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Temu's parent company PDD Holdings reportedly spent nearly $2 billion on advertisi ...