- Walmart, Claire's Expand Back-To-School In Roblox
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
The online game platform may be spluttering by financial metrics. But f ...
- Walmart, POCLab Celebrate 50th Anniversary Of Hip-Hop With New Virtual World
MediaDailyNews, Colin Kirkland - Monday, August 28, 2023
The immersive experience is designed to educate players about hip-hop's influence ...
- Walmart Sales Up 5.7% As America Chases Bargains
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 17, 2023
The retail giant says the "Everyday Low Prices" promise is extra appeali ...
- Walmart Testing In-Store Ads, Demos
MAD, Fern Siegel - Tuesday, August 8, 2023
Brands interested in purchasing this ad space will be able to choo ...
- Snoop Dogg Launches Ice Cream Product
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 26, 2023
Snoop Dog is teaming with a CPG company to launch a n ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Search & Performance Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- Amazon, Target, Walmart Collide In Back-To-School Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
On the eve of Amazon Prime Day, Target and Walmart are unleashi ...
- Walmart DSP Tests Unified ID 2.0, WBD Adopts It For Max, Discovery+, Other Brands
Digital News Daily, Karlene Lukovitz - Wednesday, June 21, 2023
Walmart Connect and WBD are among the latest to use UID2 ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Performance Agency Integrates With Walmart Connect DSP
Search & Performance Insider, Laurie Sullivan - Thursday, June 15, 2023
Acorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
The potential and power of creativity is part of being human, ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Walmart+ Adds Limited -- Ad-Free -- Access To Pluto TV Content
Digital News Daily, Karlene Lukovitz - Monday, May 1, 2023
Pluto apparently hopes that Walmart+ members will get hooked and sign ...
- Sam's Club Adds Retail Media Network Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Sam's Club is connecting advertisers with a certified network of agencies a ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Search & Performance Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- Walmart Outlines New Growth Strategy, Reopens Store After Latest Tragedy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
The retail giant revealed how automation would boost sales by $130 billi ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Innovid's AI-powered dynamic creative tech allows personalization of message and design ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Search & Performance Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Walmart, NBCU Team On Live E! Holiday Shopping Event
Digital News Daily, Karlene Lukovitz - Monday, December 5, 2022
Viewers can ask questions and purchase Walmart-offered products in real time ...
- Walmart Expands 'Netflix Hub' To Include Physical Stores
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
The year-old Netflix-branded merchandise hub, up to now digital-only, has apparently m ...
- Funko, Warner Brothers, And Walmart Team Up for New DC Comics NFT
Digital News Daily, Colin Kirkland - Friday, September 23, 2022
Culture retail brand Funko has teamed up with Warner Brothers to off ...
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Search & Performance Insider, Laurie Sullivan - Thursday, September 22, 2022
Despite record-setting inflation rates and other economic challenges, shoppers still plan ...
- Walmart Connect Steps Closer Into The Media Selling World, Including TV
TV Watch, Wayne Friedman - Thursday, September 22, 2022
Walmart's deals and partnership with Roku, intended to make TV streaming t ...
- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Walmart on Tuesday introduced a series of "Innovation Partners" to support ...
- Walmart+ Adds Ad-Supported Paramount+ As Membership Perk
Digital News Daily, Karlene Lukovitz - Tuesday, August 16, 2022
Walmart said it chose Paramount+ for the broad appeal of its conten ...