Video Ads Are Most Popular Format For App Publishers

Video advertising is the most common way for app publishers to earn revenue for gaming and non-gaming apps. Some 82% of app publishers said they relied on video ads as a monetization method for games, compared with 78% for non-game apps, according to a global survey by Fyber and AdColony …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications