Next week's Data & Programmatic Insider Summit is shaping up to be very on point for the moment. That's according to Steve Smith, our VP/editorial director of Events. "Speaker lineup is strong but the topicality of their subjects is even better," he tells MediaPost Connect.
At the first Data and Programmatic Insider Summit since the lockdown, we try to establish what the next normal will be for data-driven media planning and buying. Where did the money, data, media go in an emergency? From explosive use of esports and CTV to rapid creative pivots and sharpened brand safety concerns, both the ad machines and the humans behind them had to adjust rapidly.
The summit takes place virtually Aug. 25 - 26. You can register right here.
The SVP of Media for GMMB, a longtime go-to digital agency for major Democratic campaigns, will be lead-off keynote. Erica Monteith will be speaking on how campaigns will spend their unprecedented troves of cash in just two months. What have they learned from the recent cycles about how data-driven advertising drives attitudes and behaviors? And how brands planning to buy media this season will need to think harder about breaking through.
Eric Tsai, VP, Marketing and Analytics at Stitch Industries/Joybird, will address smart media strategy, how it aligns your product advantages and disadvantages with the ecosystem and why CPC/CPM don’t matter. He will also talk about how they are leveraging Facebook to grow their own first-party data.
And that's just Day One.
On Day Two, Elizabeth Kim, D2C & Data Manager at Lionsgate, will give a keynote on how they used digital tools to find and target an audience that would buy an online moviegoing experience in lieu of a theatrical release during COVID.
Up next is a case study on using geo-targeting to segment and address different parts of the country and even counties with relevant messaging by Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness.
It's two days with the leaders of marketing and media buying from Biden for President, Google, Peloton, Best Buy, Sprint, and so many more.
The Insider Summits have become known for their daily Roundtable discussions where marketers at these retreats get the time and space to share their ideas in open discussions. Our virtual editions try to recreate this experience in Zoom.
Several featured marketers share their hot takes and recent experiences around the focus of each tables. But then all Roundtable attendees chime in — asking questions of each other, exploring shared challenges. All of it is off the record. Recording and reporting off — cameras and mics on.