- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company s ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through Magnite
Digital News Daily, Karlene Lukovitz - Thursday, December 3, 2020
The content capabilities let buyers measure delivery by show, genre and ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID da ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining da ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-fricti ...
- California Residents Face Opt-Out Hurdles
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Repor ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech
Digital News Daily, Wendy Davis - Friday, September 25, 2020
"There's an enormously opaque black box into which our data goes th ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measureme ...
- B2B Marketers Should Rely On First-Party Data
Around the Net In Digital, Ray Schultz - Tuesday, September 15, 2020
New rules are affecting the way marketers use targeting data. In B2 ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Oracle To Halt Third-Party Data Offering In Europe
Around the Net in Email, Ray Schultz - Monday, September 14, 2020
Oracle will no longer offer third-party data targeting services in Europe, effecti ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a compa ...
- All The President's Men, Yet Again
Red, White & Blog, Joe Mandese - Friday, September 11, 2020
Nineteen years after terrorists used our own commercial airline industry as weapo ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data Startup
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2020
Months after stepping down from one of the biggest media jobs ...
- Inventing An Audience: Lionsgate Hunts For The New Moviegoer
Show Daily, Nina Lentini - Wednesday, August 26, 2020
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media Spend
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
GMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- Galloping Personalization: Ecommerce Brands Rush To Meet COVID-19-Driven Surge
Email Insider, Ray Schultz - Thursday, August 20, 2020
Retailers personalize their websites more to retain customers than to acquire n ...
- NAI Issues New Recommendations Regarding Location And Health Data
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
Ad companies that share highly sensitive information with law enforcement authorities a ...
- Is RegTech The New Ad Tech?
RTBlog, Joe Mandese - Monday, June 15, 2020
That was one of the questions raised during a symposium hosted ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for C ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience Targets
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
Inscape has created a product called National Representative Panel, produced with da ...
- Maybe You Can Engage Your Customers But What About Your Audience?
MediaPost Connect, Nina Lentini - Monday, May 11, 2020
It pays to make 'em laugh as we found out throughout o ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- Can Ad Tech Solve The Media Believability Crisis?
RTBlog, Joe Mandese - Monday, January 20, 2020
The ad industry is facing a new crisis and this one cou ...
- LinkedIn Plays With Connections
Inside Performance, Laurie Sullivan - Friday, January 17, 2020
LinkedIn Pages has released updates to its platform intended to increase t ...