Tag results for "data-targeting"
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm"It's a tough decision to make, to really put yourself first, a ...
- Media All Star: Delphine Fabre-HernouxFabre-Hernoux says privileged access to the inside thinking about and application ...
- DuckDuckGo Launches Google Sign-in Pop-Up ProtectionGoogle Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites ...
- Shoppers Are Open To Use Of Location Data If It Benefits Them: StudyPeople with postgraduate degrees are most comfortable with location data use, Gra ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs"Advertising is the lifeblood of the American economy," the Association of Nation ...
- CMOs Say Amount Of Marketing Data Is OverwhelmingAbout two-thirds of CMOs say the volume of data available to th ...
- Consumers' Willingness To Share Data Depends On Personal Preference, Study Findsthe vast majority of Americans are aware their data is being tracke ...
- Experian Marketing Services Appoints George Panagopoulos As CTOGeorge Panagopoulos loves data and questions everything, which is likely why Experi ...
- Using Zero-Party Multicultural Data To Connect Authentically With ConsumersAs the U.S. becomes a multicultural majority, the need to authentically rea ...
- Consumers Most Prefer Ad Targeting That's Based On Media HabitsAbout three quarters of U.S. consumers said it's acceptable to receive mo ...
- Twitter Battles With Users Over Ad-Targeting SnafuA Maryland resident is pressing to proceed with a class-action complaint allegi ...
- Intuit Mailchimp Markets Email Services Based On Precise Data TargetingIntuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertisi ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday SeasonAs brands grab real estate and keyword rankings in organic search, BrightEd ...
- The Weather Channel, Amobee Partner To Optimize Ad ResultsA network executive said the alliance will make campaigns easier for "advertise ...
- ChannelAdvisor Pursues Integration With CriteoExpansion into other media remains a top priority for ChannelAdvisor in t ...
- Direct-To-Consumer Marketers Struggle With Data HurdlesWalled-garden media environments add to the challenges that DTC marketers face wi ...
- House Panel Advances Opt-In Privacy BillA House panel advanced a sweeping privacy bill that, if passed, cou ...
- Federated Identity: An Innovative Approach To Privacy-Centered GrowthMarketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Consumers Tend To Trust Brands With Clear Data PoliciesThe way companies handle people's data has significant implications for brand val ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- From Convenience to Celebratory MarketingThe marketing of catering and event services within the new digital a ...
- Mass Personalization: Walgreens' Road To Customer-Level MarketingWhat does "personalization at scale" really mean - not just for custom ...
- Huge Profit Expanding Beyond the MajorityIn the world of politics where profit doesn't come from financial gai ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Democratizing IntelligenceData-Centric approaches to marketing work best when all areas of a marketi ...
- Selling In-House, In-HouseHunter Douglas has been on a five-year journey of bringing ever mo ...
- Future-Proofing: Mining the First Party Data VeinAs regulation and data deprecation across browsers and operating systems moves t ...
