- Digital Publisher GovExec Acquires Local-Government Database
Publishing Insider, Tony Silber - Tuesday, April 5, 2022
Business-intelligence company Power Almanac manages a database of local government decision-makers ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying Platform
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Simulmedia is starting up a program that will make third-party data availab ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Running a search engine and running Tinder is 90% a product probl ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Inside Performance, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Lead Generator Duped Consumers Into Disclosing Sensitive Information, FTC Says
Digital News Daily, Wendy Davis - Friday, January 7, 2022
ITMedia operated at least 200 websites that sought sensitive data from consume ...
- Senator Wyden Wants 'Tough Regulations' On Facebook, Touts Proposed 'Do Not Track' Law
Digital News Daily, Wendy Davis - Tuesday, January 4, 2022
Sen. Ron Wyden on Tuesday called for a national privacy law th ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- B2B Marketers Confront Challenges With First-Party Data
Research Intelligencer, Rob Williams - Friday, December 10, 2021
Most B2B sales and marketing execs said the mass shift to remo ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
In 2020, The New York Times added a record 2.3 million digital-on ...
- House Democrats Reintroduce Sweeping Ad-Targeting Restrictions
Digital News Daily, Wendy Davis - Thursday, November 18, 2021
Two House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
Meta, the parent company of social media platform Facebook, said on Tuesd ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Inside Performance, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC may consider restricting "surveillance advertising" by requiring companies to lim ...
- Why Madison Avenue Will Be Clenching Its Fists And Grimacing 'Newman!'
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Way ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStone
Digital News Daily, Wendy Davis - Tuesday, September 21, 2021
Pennsylvana resident Ashley Popa is asking an appellate court to revive h ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but th ...
- Telecom Boosts Email Results With New Capabilities
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
CityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determi ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- CDP Vendor List Grew In First Half Of 2021, As Did Employment
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The growth of customer data platforms was especially strong in the Asia-Pacif ...
- Magnite Joins TV Data Initiative
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
The initiative, launched in April, aims to support the application of audien ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookiele ...
- First-Party Power: How Brands Can Avoid Relying On Cookies And Outside Data
Email Insider, Ray Schultz - Friday, July 9, 2021
First-party data has many benefits, one of which is that it ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...