Tag results for "data-targeting"
- Digital Publisher GovExec Acquires Local-Government DatabaseBusiness-intelligence company Power Almanac manages a database of local government decision-makers ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying PlatformSimulmedia is starting up a program that will make third-party data availab ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its NetworkRunning a search engine and running Tinder is 90% a product probl ...
- 2021 Independent Agency of the Year: USIMUSIM worked with Roku to help solve the problem of generating fo ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study ShowsIt's easier for consumers to forgive a person than a business. ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Lead Generator Duped Consumers Into Disclosing Sensitive Information, FTC SaysITMedia operated at least 200 websites that sought sensitive data from consume ...
- Senator Wyden Wants 'Tough Regulations' On Facebook, Touts Proposed 'Do Not Track' LawSen. Ron Wyden on Tuesday called for a national privacy law th ...
- Travel Site Leverages Data & Analytics in OOH Brand CampaignHow do you grow your brand in an extremely fragmented market? F ...
- B2B Marketers Confront Challenges With First-Party DataMost B2B sales and marketing execs said the mass shift to remo ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First ModelIn 2020, The New York Times added a record 2.3 million digital-on ...
- House Democrats Reintroduce Sweeping Ad-Targeting RestrictionsTwo House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other AttributesMeta, the parent company of social media platform Facebook, said on Tuesd ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B TargetingDun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Microsoft Advertising First-Party Data Uncovers Consumer AttitudesAds often target people who see them anyway, so finding consumers a ...
- Bango Blasts Search Advertising In Billboard PR StuntBango bought space on a UK billboard in a PR stunt ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'The FTC may consider restricting "surveillance advertising" by requiring companies to lim ...
- Why Madison Avenue Will Be Clenching Its Fists And Grimacing 'Newman!'In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Way ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail StoresThe technology leaves behind the cookieless world and privacy concerns to re ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStonePennsylvana resident Ashley Popa is asking an appellate court to revive h ...
- MediaWallah Developing Identity Tools Into Data CleanroomsData cleanrooms typically don't integrate identity management and targeting features, but th ...
- Telecom Boosts Email Results With New CapabilitiesCityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study FindsA majority of consumers oppose the use of Big Data to determi ...
- GroundTruth Develops Weather Triggering For CTV Following MRC AccreditationGroundTruth now enables marketers to target ads through a large weather sens ...
- CDP Vendor List Grew In First Half Of 2021, As Did EmploymentThe growth of customer data platforms was especially strong in the Asia-Pacif ...
- Magnite Joins TV Data InitiativeThe initiative, launched in April, aims to support the application of audien ...
- Centro Automates Recommendations For First-Party Data Contextual TargetingCentro this week plans to release what it calls a privacy-friendly, cookiele ...
- First-Party Power: How Brands Can Avoid Relying On Cookies And Outside DataFirst-party data has many benefits, one of which is that it ...
- The Evolving Practice of Consumer EngagementA century ago Betty Crocker taught us everything we needed to kn ...
- ThirdLove Leverages Data with an Integrated ApproachCOVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
