Tag results for "data-targeting"
- Google Begins Testing Browser-Based Ad Targeting In U.S.Google this week began testing its controversial cookie-less tracking and targeting syste ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- What Consumers Expect From The New Ad 'Value' ExchangeThe traditional ad value exchange -- trading free, ad-supported content for consum ...
- Data Winter Is ComingBoth Apple and Google, each in their own way, are sucking critic ...
- Virginia Governor Signs Privacy Bill Backed By Tech CompaniesVirginia Gov. Ralph Northam on Tuesday signed into law a privacy bi ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- NBCU Expands Its Addressable Ad TV Universe With Charter DealThe integration of Charter's Spectrum video-on-demand platform is expected to launch ...
- Virginia Online Privacy Law Nears PassageVirginia is poised to pass a privacy law that's partially modeled ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless AdvertisingExperian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match RatesPublic affairs/communications agency Outreach Strategists uses an identity resolution and audience platfo ...
- Netline Debuts B2B Intent Data ServiceIntent Discovery is based on B2B content consumption behavior, the company s ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through MagniteThe content capabilities let buyers measure delivery by show, genre and ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open WebNevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'EASTON, CT -- Data scientists may be the new rock stars ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data IntegrationAdvertisers take a lot of flak when it comes to mining da ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS CampaignsMessageGears and Sageflo say the integration will help to eliminate the data-fricti ...
- California Residents Face Opt-Out HurdlesThe California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Repor ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech"There's an enormously opaque black box into which our data goes th ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR SpecsAddressable TV ad consortium Project OAR is working with iSpot.tv on measureme ...
- B2B Marketers Should Rely On First-Party DataNew rules are affecting the way marketers use targeting data. In B2 ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Oracle To Halt Third-Party Data Offering In EuropeOracle will no longer offer third-party data targeting services in Europe, effecti ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally AnnouncedIt seems fitting TikTok's U.S. destiny will be determined by a compa ...
- All The President's Men, Yet AgainNineteen years after terrorists used our own commercial airline industry as weapo ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data StartupMonths after stepping down from one of the biggest media jobs ...
- Inventing An Audience: Lionsgate Hunts For The New MoviegoerWhen COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
