Tag results for "data-targeting"
- Location Data Platform Puts Money Where Its Mouth Is, Guarantees Campaign DeliveryMobile location data targeting platform SITO Mobile is so confident campaigns served ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen ...
- Medical Testing Device Lets Users Do The SellingOffering a more in-depth look into the life of a diabetic, a ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% smaller ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In BedHow open consumers are to mobile advertising varies, depending on what they're ...
- How Marketers Will Benefit From Data Transparency LabelData quality and integrity matters more than ever in an era of ...
- Consumers Worry About Smart Speakers Listening To Their ConversationsPrivacy concerns are part of the smart speaker shopping process, with consumers ...
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity ResolutionSignal on Monday will announce its entrance into the Adobe Exchange Partner ...
- adMarketplace Looks To Bypass The 'SERP Swamp'On pace to achieve 30% year-over-year revenue growth by helping brands bring ...
- Ad Execs: People Should Be Informed, Have Sublime Control Over The Use Of Their Data To Target ThemIndustry execs by and large believe consumers should have sublime control over ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- Targeting Options Divide AdvertisersMarketers are still divided and confused by their options to use cookies ...
- Captivate Unveils 'Places,' Enables Advertisers To Target Office Workers Based On Centralized DataCaptivate, the place-based video network in the elevators and other locations of ...
- Wedding Wire Personalizes Messages Based On BehaviorWeddingWire sends a personalized confirmation message to a segment of users after ...
- How The RNC Pivoted From A Presidential Win To Local RacesIn the past year, any extra money went to digital. Normally, there ...
- End-to-End Personalization: The Farmer's DogThe Farmer's Dog knows a great deal about each individual dog and ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New ThingFor all the ways marketers target people -- demos, etc. -- character ...
- Commerce Department Seeks Comments On 'Risk-Based' Privacy Approach"The time is ripe for this Administration to provide the leadership needed ...
- How To Use Audience Data To Maximize Marketing SpendIt's important to remember marketers should target people, not just cookies. Behavioral ...
- Hitwise Appoints Timur Yarnall To CEO, PresidentHitwise, which provides data and insights to hundreds of marketers at companies ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In GermanyGoogle reportedly plans to expand an outdoor advertising business in Germany using ...
- Should Marketers Ad Target Households Or Individuals?Before launching a campaign, marketers need to determine whether it should target ...
- Penske Media Acquires BuzzAngle Music To Leverage DataPenske will use Buzz Angle's tools to mine and create content for ...
- Ad Industry Blasts Apple's New Privacy Settings"The changes announced by Apple will block tools used to support many ...
- Ad Industry Gears Up To Fight For Changes To California Privacy LawThe Association of National Advertisers -- which criticizes the new privacy measure ...
- TV Advertising's Future Will Focus On What We Actually DO With DataData is not going to define the future of successful TV advertising, ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic AdsInfutor's ReachSmart Digital ID, with a complete set of linked records, adds ...
- U.S. Leads In Data Buys For Back-To-School CampaignsU.S. advertisers spent nearly twice as much on data for back-to-school campaigns ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer DataIn what likely is the biggest consumer data play by any agency ...
- IAB Tech Lab To Strengthen Data's WorthDavid Justus, Lotame vice president and IAB Tech Lab Data Transparency Standards ...
