Tag results for "data-targeting"
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, SearchPrivacy watchdog Dylan Curran believes that people no longer search the web, ...
- Data, Storytelling And The Zen Of Marketing ManagementI've always believed marketers should be storytellers first, but they need to ...
- Vilified Cambridge Analytica Suspends Operations, Files For BankruptcyCambridge Analytica, the controversial sophisticated audience data-targeting firm that helped Donald Trump's ...
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site VisitorsCross-device tracking and website visitors should be a greater focus for search ...
- Social Spend Soars To Reach Second ScreenersPrivacy concerns are not holding back social spend. It's up. Way ...
- Senator, We Run AdsMark Zuckerberg's testimony put not just Facebook under the microscope for its ...
- The Pillorying Of ZuckerbergLet's face it. We love it when smartasses get theirs. And the ...
- Consent Matters: What Facebook Could Learn From Email MarketingCambridge Analytica's use of personal data to target voters on Facebook, and ...
- Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience CloudWith the integration, a single ID would unify online and offline views ...
- Kantar: 'Invisible' Relationships Between Brand And ConsumerConnecting offline data with online data raises the bar when it comes ...
- Harvard Study Reveals Yelp Data Advantages For Ad TargetingA Harvard study suggests that data from digital platforms has the potential ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using CookiesThe top three factors limiting the success of digital ad campaigns are ...
- L.L. Bean To Continually Track Clothing After PurchaseTracking consumers through sensors in clothing may now become a reality, as ...
- Dishing On Data: Marketers List Their Priorities And ConcernsMost marketers are happy with the data they're getting -- and that ...
- Adobe Campaign Now Supports Hadoop Big Data FrameworkAdobe announced the addition of a Hadoop connector to Adobe Campaign this ...
- Advanced TV Ad Company BrightLine Launches Unified OTT Data PlatformDataCast will connect mobile, desktop and television screens, allowing advertisers to target ...
- Location Of Things Market Growing To $71 BillionA major aspect of the Internet of Things is the increasing ability ...
- Got Data Fatigue? Try Starting With Just A Few PointsThe "390-degree" view of the customer should be considered more of a ...
- Guccione's 'Wonderlust' Partners With Curacity To Expand Travel OptionsJust a few months after launching new digital travel magazine Wonderlust after ...
- Data-Infused TV Buying Is A Tricky BusinessDeveloping a baseline provides for an initial starting point on a graph. ...
- Adobe Launches Campaign To Run Solely On ProgrammaticThe campaign emphasizes Adobe's belief that deep intelligence and amazing design are ...
- Innovid Taps Bryan Simkins as Senior VP Of Brand SolutionsVideo marketing platform Innovid has named Bryan Simkins senior VP of brand ...
- Movable Ink Launches Creative VariationsMovable Ink announced the launch of Creative Variations on Thursday, a new ...
- Am I Your Surrogate Mother?In advertising, we discover data, nurture it, harvest it, organize it, analyze ...
- Return Path Upgrades Email Intelligence Tool With Search FeatureReturn Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to its ...
- ActionIQ Raises $30M For Data-Powered MarketingActionIQ, a New York-based marketing activation platform, announced Monday the closing of ...
- Is Deterministic Data Better Than Probabilistic Data? Maybe NotWhen you consider the primary appeal of digital marketing -- being able ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digital ...
- Demandbase Launches New, Holistic ABM PlatformDemandbase has unified targeting, engagement, and conversion solutions into an end-to-end B2B ...
- Bluecore Raises $35M For Personalized Retail MarketingRetail marketing technology platform Bluecore procured $35 million in Series C funding ...
