Tag results for "data-targeting"
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250MZeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Iris Worldwide, MarketOne Create Revenue Tool For B2B EnterprisesABX leverages data-driven strategy, hyper-targeting and account-based advertising. ...
- NYT Advertising Shares Data From AI Targeting StrategyBrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models ChangeSeventy-six percent of U.S. execs participating in a PwC survey released ...
- Horizon Media Found Predictive Contextual Targeting For AutomotiveMegan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- Lawmakers Make Ad-Friendly Revisions To Privacy BillThe ANA is "pleased that some of the revised language appears ...
- AI Bullseye: B2B Brands Are Offered New Data-Targeting ToolZoomInfo Copilot can help B2B brands craft personalized emails, using AI. ...
- How This Super.com VP Created Right Brain & Left Brain Harmony"There are different ways to approach the same problem or challenge a ...
- Training AI To Target People BetterDstillery will train its generative AI technology, named ID-free, through a partnersh ...
- Maryland Enacts Privacy Law Opposed By Ad IndustryAd industry groups said the law includes "the most onerous and restricti ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral TargetingBipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad SpendI learned a lot from many of you, and believe I c ...
- Advertiser Demand To Drive Growth In Data SpendingSpending is set to grow 25% from this year to $33.8 billi ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Comscore Partners With TargetSmart For Progressive Election CampaignsThe partnership began in 2020, but this is the first time t ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning AgencyAlbertsons Media Collective, a retail media network with a focus on technolo ...
- What YouTube Product Drops Updates Mean For AdvertisingTiming is everything, according to YouTube, which has updated its Product Dro ...
- Ad Industry Opposes Regulator's Data Broker RulesThe potential rules would "severely hinder small and start-up businesses' ability ...
- AWS Data Matching Strengthens As Google Confirms Sandbox DeadlinesAmazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Younger Consumers Are Most Likely To Protect PrivacyForty-two percent of people ages 18 to 34 have switched companies ...
- California's Solution To Online Privacy Has HolesThe Delete Act, which allows California residents to make one request ...
- IAB Council Talks About PrivacyThe IAB Council has challenging positions in their work serving the ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To TargetCriteo reported its quarterly revenue has risen to $240.22 million. But i ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less TargetingRutledge brought more than 20 years of exec leadership experience at so ...
- Tru Optik Co-Founder Launches Swanston LabsAndre Swanston says the company will help underrepresented entrepreneurs get their business ...
- Google Launches Latest Audience ReportGoogle Analytics 4 has released a new Audience report that marketers c ...
- Google Display, Dynamic Search Ads Roll Into AI Performance MaxDynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Microsoft Launches Predictive Targeting For All AdvertisersMicrosoft has been trialing this predictive targeting tool for about 10 month ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots ProgramThe strategy, built on the partnership, is now available to a sele ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio MediaAlthough third-party data still dominates among 44%, 75% expect to migrate so ...
