Tag results for "data-targeting"
- Advertisers Can Teach U.S. Government A Lot About Cross-Data IntegrationAdvertisers take a lot of flak when it comes to mining data ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS CampaignsMessageGears and Sageflo say the integration will help to eliminate the data-friction ...
- California Residents Face Opt-Out HurdlesThe California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Reports ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech"There's an enormously opaque black box into which our data goes that ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR SpecsAddressable TV ad consortium Project OAR is working with iSpot.tv on measurement ...
- B2B Marketers Should Rely On First-Party DataNew rules are affecting the way marketers use targeting data. In B2B, ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale ...
- Oracle To Halt Third-Party Data Offering In EuropeOracle will no longer offer third-party data targeting services in Europe, effective ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally AnnouncedIt seems fitting TikTok's U.S. destiny will be determined by a company ...
- All The President's Men, Yet AgainNineteen years after terrorists used our own commercial airline industry as weapons ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data StartupMonths after stepping down from one of the biggest media jobs in ...
- Inventing An Audience: Lionsgate Hunts For The New MoviegoerWhen COVID closed movie theaters, Lionsgate quickly pivoted to premium video on ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media SpendGMMB's Erica Monteith will be speaking on how campaigns will spend their ...
- Galloping Personalization: Ecommerce Brands Rush To Meet COVID-19-Driven SurgeRetailers personalize their websites more to retain customers than to acquire new ...
- NAI Issues New Recommendations Regarding Location And Health DataAd companies that share highly sensitive information with law enforcement authorities and ...
- Is RegTech The New Ad Tech?That was one of the questions raised during a symposium hosted by ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App NamesDoubleVerify is looking to bring a new transparent reporting platform for CTV ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience TargetsInscape has created a product called National Representative Panel, produced with data ...
- Maybe You Can Engage Your Customers But What About Your Audience?It pays to make 'em laugh as we found out throughout one ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, MTA ...
- Can Ad Tech Solve The Media Believability Crisis?The ad industry is facing a new crisis and this one could ...
- LinkedIn Plays With ConnectionsLinkedIn Pages has released updates to its platform intended to increase the ...
- Washington State Lawmakers Propose Privacy Bill -- AgainThe Washington Privacy Act, introduced again on Monday, would allow state residents ...
- Vox Media Launches Forte, First-Party Marketing PlatformForte is a next-generation solution in how marketers can reach audiences. It ...
- New Email Strategy Spikes Salvation Army DonationsTravis McCan, email strategist for The Salvation Army account, says DEG learned ...
- Salvation Army Donations Spike Upon New Email StrategyTravis McCan, email strategist for The Salvation Army account, says DEG learned ...
- Washington State Preps New Privacy BillLawmakers in Washington are readying a privacy law that would enable consumers ...
- Data Is At The Heart Of Everything A D2C Brand DoesWhen D2C brands look to development new products, how do they use ...
- Proposed Privacy Bill Would Give Consumers Broad Rights Over DataThe proposed Online Privacy Act introduced by Reps. Anna Eshoo and Zoe ...
