Tag results for "data-targeting"
- Building an Audience Strategy"We were hungry to learn more about why consumers engaged or didn't ...
- From Programmatic Video to AudioImagine a future in which Patagonia excludes creative including sweaters and coats ...
- Data Strategy: Starts with First-Party DataAs it prepares for a cookie-free world, Dell is gearing up to ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audience ...
- Life Extension's Data-Driven LifeCycle Journey"We increased sales of our featured product by almost 200% by using ...
- The New KPI: Optimizing for Business Objectives"We changed to work with progressive marketers so that our engagements are ...
- Bernie Sanders' BERN Will Search And Target VotersThe online tool allows anyone to contribute to the campaign's voter database, ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-ObsessedThe 2% market share player had to reflect internally on how to ...
- Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'Three in four Americans do not believe allowing advertisers to target them ...
- Location Data Platform Puts Money Where Its Mouth Is, Guarantees Campaign DeliveryMobile location data targeting platform SITO Mobile is so confident campaigns served ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen ...
- Medical Testing Device Lets Users Do The SellingOffering a more in-depth look into the life of a diabetic, a ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% smaller ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In BedHow open consumers are to mobile advertising varies, depending on what they're ...
- How Marketers Will Benefit From Data Transparency LabelData quality and integrity matters more than ever in an era of ...
- Consumers Worry About Smart Speakers Listening To Their ConversationsPrivacy concerns are part of the smart speaker shopping process, with consumers ...
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity ResolutionSignal on Monday will announce its entrance into the Adobe Exchange Partner ...
- adMarketplace Looks To Bypass The 'SERP Swamp'On pace to achieve 30% year-over-year revenue growth by helping brands bring ...
- Ad Execs: People Should Be Informed, Have Sublime Control Over The Use Of Their Data To Target ThemIndustry execs by and large believe consumers should have sublime control over ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- Targeting Options Divide AdvertisersMarketers are still divided and confused by their options to use cookies ...
- Captivate Unveils 'Places,' Enables Advertisers To Target Office Workers Based On Centralized DataCaptivate, the place-based video network in the elevators and other locations of ...
- Wedding Wire Personalizes Messages Based On BehaviorWeddingWire sends a personalized confirmation message to a segment of users after ...
- How The RNC Pivoted From A Presidential Win To Local RacesIn the past year, any extra money went to digital. Normally, there ...
- End-to-End Personalization: The Farmer's DogThe Farmer's Dog knows a great deal about each individual dog and ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New ThingFor all the ways marketers target people -- demos, etc. -- character ...
- Commerce Department Seeks Comments On 'Risk-Based' Privacy Approach"The time is ripe for this Administration to provide the leadership needed ...
- How To Use Audience Data To Maximize Marketing SpendIt's important to remember marketers should target people, not just cookies. Behavioral ...
- Hitwise Appoints Timur Yarnall To CEO, PresidentHitwise, which provides data and insights to hundreds of marketers at companies ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In GermanyGoogle reportedly plans to expand an outdoor advertising business in Germany using ...
