Tag results for "data-targeting"
- Netline Debuts B2B Intent Data ServiceIntent Discovery is based on B2B content consumption behavior, the company s ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through MagniteThe content capabilities let buyers measure delivery by show, genre and ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open WebNevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'EASTON, CT -- Data scientists may be the new rock stars ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data IntegrationAdvertisers take a lot of flak when it comes to mining da ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS CampaignsMessageGears and Sageflo say the integration will help to eliminate the data-fricti ...
- California Residents Face Opt-Out HurdlesThe California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Repor ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech"There's an enormously opaque black box into which our data goes th ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR SpecsAddressable TV ad consortium Project OAR is working with iSpot.tv on measureme ...
- B2B Marketers Should Rely On First-Party DataNew rules are affecting the way marketers use targeting data. In B2 ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Oracle To Halt Third-Party Data Offering In EuropeOracle will no longer offer third-party data targeting services in Europe, effecti ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally AnnouncedIt seems fitting TikTok's U.S. destiny will be determined by a compa ...
- All The President's Men, Yet AgainNineteen years after terrorists used our own commercial airline industry as weapo ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data StartupMonths after stepping down from one of the biggest media jobs ...
- Inventing An Audience: Lionsgate Hunts For The New MoviegoerWhen COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media SpendGMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- Galloping Personalization: Ecommerce Brands Rush To Meet COVID-19-Driven SurgeRetailers personalize their websites more to retain customers than to acquire n ...
- NAI Issues New Recommendations Regarding Location And Health DataAd companies that share highly sensitive information with law enforcement authorities a ...
- Is RegTech The New Ad Tech?That was one of the questions raised during a symposium hosted ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App NamesDoubleVerify is looking to bring a new transparent reporting platform for C ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience TargetsInscape has created a product called National Representative Panel, produced with da ...
- Maybe You Can Engage Your Customers But What About Your Audience?It pays to make 'em laugh as we found out throughout o ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Kellogg Interactive Ad Scores Big with Fans During Super BowlLooking to score big with your Super Bowl ad? How about selli ...
- Can Ad Tech Solve The Media Believability Crisis?The ad industry is facing a new crisis and this one cou ...
- LinkedIn Plays With ConnectionsLinkedIn Pages has released updates to its platform intended to increase t ...
