Tag results for "data-targeting"
  • Where In The World Is My Digital Consumer?
    From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
  • Facebook Launchs New Ad Tools
    Facebook announced new tools to help marketers make their ads perform better ...
  • Case Study: Social Finance Lifts Sales With Addressable TV Campaign
    Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
  • Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
    Marketers can now target audiences based on page-level demographic data, predicted viewability ...
  • SpotX Tool Aims To Protect Audience Data
    Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Lock, ...
  • Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
    Adsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
  • How Should Ad Tech Confront Authenticated Customer Data Challenge?
    Authenticated customer data in omnichannel marketing is a challenging issue. How does ...
  • 50% Would Share Smart Device Data For Discounts
    When it comes to sharing data from smart devices, many consumers will ...
  • Electronic Arts Puts Gamers First, Using Data To Personalize Email
    Stephanie Sczech is the global director of Lifecycle Marketing at EA, and ...
  • Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
    Beacons at retail have been chugging along in various tests and trials, ...
  • Datorama Powers Data Insights With AI
    Datorama introduced a layer of artificial intelligence (AI) into its Big Data ...
  • Ad-Tech Product And Partnership News: Week Of May 22
    Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making news ...
  • Are You Ready? One Year Until GDPR Implementation
    General Data Protection Regulation (GDPR) enforcement will begin one year from Thursday, ...
  • IoT Legal Issues: It's All About The Data
    Legal departments at brands typically handle legal issues that those brands may ...
  • Information Commissioner To Probe Parties' Use Of Social Targeting
    The Information Commissioner has launched an investigation to discover whether political parties ...
  • Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
    Retailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
  • SendGrid, FullContact Announce Partnership, Linking Social To Shopping
    SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers access ...
  • Radius Integrates Cross-Platform For Multichannel B2B Marketing
    Radius, a B2B predictive marketing software provider, unleashed a host of new ...
  • Betabrand Increases Sales With Email Personalization
    Betabrand increased email revenue by 16.7% after partnering with Sailthru to unify ...
  • Will Democracy Survive Hypertargeting?