Tag results for "data-targeting"
- Telecom Boosts Email Results With New CapabilitiesCityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study FindsA majority of consumers oppose the use of Big Data to determi ...
- GroundTruth Develops Weather Triggering For CTV Following MRC AccreditationGroundTruth now enables marketers to target ads through a large weather sens ...
- CDP Vendor List Grew In First Half Of 2021, As Did EmploymentThe growth of customer data platforms was especially strong in the Asia-Pacif ...
- Magnite Joins TV Data InitiativeThe initiative, launched in April, aims to support the application of audien ...
- Centro Automates Recommendations For First-Party Data Contextual TargetingCentro this week plans to release what it calls a privacy-friendly, cookiele ...
- First-Party Power: How Brands Can Avoid Relying On Cookies And Outside DataFirst-party data has many benefits, one of which is that it ...
- The Evolving Practice of Consumer EngagementA century ago Betty Crocker taught us everything we needed to kn ...
- ThirdLove Leverages Data with an Integrated ApproachCOVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Premion Expands Polk Automotive Data For CTV/OTTLast month, the Tegna-owned platform announced attribution deals with Polk and Arrivali ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- Pancheros' Digital-First Brand MakeoverMore than a "campaign," Pancheros' recent brand push put digital and da ...
- Mobilizing the Loyalty JourneyThe path to customer loyalty will be mobilized, but cracking consumers' limit ...
- Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'Omnicom Media Group data and analytics division Annalect has struck a de ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and TargetingWhat would it mean to your media mix model if you boug ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.Google this week began testing its controversial cookie-less tracking and targeting syste ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- What Consumers Expect From The New Ad 'Value' ExchangeThe traditional ad value exchange -- trading free, ad-supported content for consum ...
- Data Winter Is ComingBoth Apple and Google, each in their own way, are sucking critic ...
- Virginia Governor Signs Privacy Bill Backed By Tech CompaniesVirginia Gov. Ralph Northam on Tuesday signed into law a privacy bi ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- NBCU Expands Its Addressable Ad TV Universe With Charter DealThe integration of Charter's Spectrum video-on-demand platform is expected to launch ...
- Virginia Online Privacy Law Nears PassageVirginia is poised to pass a privacy law that's partially modeled ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless AdvertisingExperian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match RatesPublic affairs/communications agency Outreach Strategists uses an identity resolution and audience platfo ...
- Netline Debuts B2B Intent Data ServiceIntent Discovery is based on B2B content consumption behavior, the company s ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through MagniteThe content capabilities let buyers measure delivery by show, genre and ...
