Tag results for "data-targeting"
- AppsFlyer Launches Data Tool PivotAppsFlyer has announced the launch of a new data science tool that ...
- 4C Launches TV SaaS Product For Media Buying, MeasurementData science and technology company 4C Insights on Monday launched 4C TV, ...
- Nielsen Catalina, Moat Link Viewability And Attention To Offline SalesThe NCS Learning Lab studied the relationship between viewability and attention metrics, ...
- Reach Analytics Helps Spring Clean Email DataReach Analytics expanded its B2C marketing platform on Tuesday with response modeling, ...
- Data Targeting And Privacy: Mortal Enemies Or Unlikely Friends?Some people think privacy is a luxury commodity. That shouldn't be the ...
- Dutch Telecom Firm Altice To Acquire Teads For $307 MillionDutch telecom giant Altice said it will acquire Teads, an outstream video ...
- How Modi Media Approaches The Advanced TV EcosystemIn today's quickly evolving and highly fragmented advanced TV universe, everything starts ...
- Campaign Monitor Acquires Tagga, Turns To CRMEmail marketing services provider Campaign Monitor announced the acquisition of Tagga, a ...
- Factual Aims For Scale, Partners With Adobe, OracleFactual, a location data ad-tech company, announced on Thursday integrations with ad-tech ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't ThereIf you weren't in Barcelona at the Mobile World Congress, Mark Connon, ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health AdsAudience data platform Eyeota has partnered with Kantar Media to offer clients ...
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence ProviderTickr, a real-time performance management platform said it would acquire Market.Space, a ...
- Nearly Half Of Email Marketers To Invest In Dynamic OffersDynamic offers are ideal opportunities for brands to introduce personalisation into their ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time SteroidsHalf of email marketers are planning to add dynamic targeting to their ...
- SITO Mobile Bows Location-Data-Harnessing ProductMobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enables ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't ThereIf case you weren't in Barcelona last week at Mobile World Congress, ...
- Buy Side, Where Real Money Is Made, Seldom TalksIn the investment world, the sell side does most of the talking; ...
- Ensuring Brand-Safe Environments Remains Key Hurdle For ProgrammaticAd fraud, fake news, brand safety, and transparency issues are top concerns ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product MarketingReal-time data provider Neustar named media and marketing vet Julie Fleischer as ...
- Real-Time Data Firm Launches TV Data Management PlatformReal-time TV data provider Samba TV aunched a data-management platform (DMP) that ...
- Machine-Learning App Aims To Boost Digital PersonalizationPersonalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology ...
- Should Digital Media Sellers Adopt A Single Global Viewability Standard? While the big news last week was Snap's IPO, the news that ...
- Cordial Custom Tracking For Email Gets $6M In Series A FundingCordial, a software that tracks consumer behavior across apps and Web sites, ...
- Bluecore To Announce Rebrand At eTail, Launch New RTIM PlatformBluecore will officially rebrand from an email marketing company to a Real ...
- Quantifying The Trump Effect: Q&A With Cambridge Analytica's OczkowskiCambridge Analytica has been in the news recently because of its astute ...
- Who's Afraid Of Location Data?With most brands now adopting mobile, it's become essential to use location ...
- Advertising's Next Step: A Fully Integrated Real-Time NetworkAdvertising campaigns should connect to stock levels, price, performance and the ability ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic CampaignsSize does matter-as in the size of digital display ads when it ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketing ...
- TV Campaign Combining Targeting & PTV Delivered 11 X Increase In EngagementProgrammatic platforms join forces with TiVo and agency DWA Media to show ...
