- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewability ...
- SpotX Tool Aims To Protect Audience Data
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Lock, ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How does ...
- 50% Would Share Smart Device Data For Discounts
Connected Thinking, Chuck Martin - Wednesday, May 31, 2017
When it comes to sharing data from smart devices, many consumers will ...
- Electronic Arts Puts Gamers First, Using Data To Personalize Email
Show Daily, Jess Nelson - Thursday, June 1, 2017
Stephanie Sczech is the global director of Lifecycle Marketing at EA, and ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trials, ...
- Datorama Powers Data Insights With AI
Email Marketing Daily, Jess Nelson - Friday, May 26, 2017
Datorama introduced a layer of artificial intelligence (AI) into its Big Data ...
- Ad-Tech Product And Partnership News: Week Of May 22
Real-Time Daily, Philip Rosenstein - Friday, May 26, 2017
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making news ...
- Are You Ready? One Year Until GDPR Implementation
Email Marketing Daily, Jess Nelson - Wednesday, May 24, 2017
General Data Protection Regulation (GDPR) enforcement will begin one year from Thursday, ...
- IoT Legal Issues: It's All About The Data
Connected Thinking, Chuck Martin - Friday, May 19, 2017
Legal departments at brands typically handle legal issues that those brands may ...
- Information Commissioner To Probe Parties' Use Of Social Targeting
Around the Net In MAD London, Sean Hargrave - Thursday, May 18, 2017
The Information Commissioner has launched an investigation to discover whether political parties ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- SendGrid, FullContact Announce Partnership, Linking Social To Shopping
Email Marketing Daily, Jess Nelson - Friday, May 12, 2017
SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers access ...
- Radius Integrates Cross-Platform For Multichannel B2B Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 9, 2017
Radius, a B2B predictive marketing software provider, unleashed a host of new ...
- Betabrand Increases Sales With Email Personalization
Email Marketing Daily, Jess Nelson - Monday, May 8, 2017
Betabrand increased email revenue by 16.7% after partnering with Sailthru to unify ...
- Will Democracy Survive Hypertargeting?
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, May 4, 2017