Tag results for "data-targeting"
- Should Marketers Ad Target Households Or Individuals?Before launching a campaign, marketers need to determine whether it should target ...
- Penske Media Acquires BuzzAngle Music To Leverage DataPenske will use Buzz Angle's tools to mine and create content for ...
- Ad Industry Blasts Apple's New Privacy Settings"The changes announced by Apple will block tools used to support many ...
- Ad Industry Gears Up To Fight For Changes To California Privacy LawThe Association of National Advertisers -- which criticizes the new privacy measure ...
- TV Advertising's Future Will Focus On What We Actually DO With DataData is not going to define the future of successful TV advertising, ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic AdsInfutor's ReachSmart Digital ID, with a complete set of linked records, adds ...
- U.S. Leads In Data Buys For Back-To-School CampaignsU.S. advertisers spent nearly twice as much on data for back-to-school campaigns ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer DataIn what likely is the biggest consumer data play by any agency ...
- IAB Tech Lab To Strengthen Data's WorthDavid Justus, Lotame vice president and IAB Tech Lab Data Transparency Standards ...
- A Picture Worth A Million A Day: Facebook's TV Ad SpendingFacebook has been spending heavily to back a TV ad campaign designed ...
- Podcast: Brad Simms, Gale Partners CEO, On Driving An Agency With Data, AIA conversation with Brad Simms about the shifting marketing landscape and helping ...
- Consumers Would Sell Their Personal Information To Brands For $153Personal data is so valuable that many consumers stopped using an online ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROITomorrow Networks has developed a way to measure its pharmaceutical clients' campaigns ...
- 77% Of Connected Car Owners Trust Automakers With Their DataOwners of connected cars will share personal data if they receive certain ...
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, SearchPrivacy watchdog Dylan Curran believes that people no longer search the web, ...
- Data, Storytelling And The Zen Of Marketing ManagementI've always believed marketers should be storytellers first, but they need to ...
- Vilified Cambridge Analytica Suspends Operations, Files For BankruptcyCambridge Analytica, the controversial sophisticated audience data-targeting firm that helped Donald Trump's ...
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site VisitorsCross-device tracking and website visitors should be a greater focus for search ...
- Social Spend Soars To Reach Second ScreenersPrivacy concerns are not holding back social spend. It's up. Way ...
- Senator, We Run AdsMark Zuckerberg's testimony put not just Facebook under the microscope for its ...
- The Pillorying Of ZuckerbergLet's face it. We love it when smartasses get theirs. And the ...
- Consent Matters: What Facebook Could Learn From Email MarketingCambridge Analytica's use of personal data to target voters on Facebook, and ...
- Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience CloudWith the integration, a single ID would unify online and offline views ...
- Kantar: 'Invisible' Relationships Between Brand And ConsumerConnecting offline data with online data raises the bar when it comes ...
- Harvard Study Reveals Yelp Data Advantages For Ad TargetingA Harvard study suggests that data from digital platforms has the potential ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using CookiesThe top three factors limiting the success of digital ad campaigns are ...
- L.L. Bean To Continually Track Clothing After PurchaseTracking consumers through sensors in clothing may now become a reality, as ...
- Dishing On Data: Marketers List Their Priorities And ConcernsMost marketers are happy with the data they're getting -- and that ...
- Adobe Campaign Now Supports Hadoop Big Data FrameworkAdobe announced the addition of a Hadoop connector to Adobe Campaign this ...
- Advanced TV Ad Company BrightLine Launches Unified OTT Data PlatformDataCast will connect mobile, desktop and television screens, allowing advertisers to target ...
