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NINA LENTINI

Nina Lentini is editor of events and research at MediaPost. You can reach her at nina@mediapost.com.

Articles by Nina All articles by Nina

  • 'Like Changing The Tires While The Car's Going 60 MPH' in Show Daily: Videos on 10/10/2019

    Yet, G/O Media CEO Jim Spanfeller predicted that programmatic will endure, which is "a very good thing for publishers." Whether that will be done through first-party data is probably unlikely because it's too thin for marketers who want scale. Listen in on this absorbing Q&A with our Steve Smith!

  • Q&A With Policygenius's Blayne Smith in MediaPost Connect on 10/08/2019

    Blayne Smith, Senior Acquisition Manager at Policygenius Inc., which offers online life insurance, will speak about "Leveraging and Measuring the Audio Channels" at our Brand Insider Summit Nov. 10 - 13 in Kiawah Island, S.C. We caught up with him earlier this week.

  • How to Deepen and Scale an Affiliate Business in Show Daily on 10/07/2019

    "We knew there was a big opportunity here to capitalize on what we own in the cooking space to drive affiliate and commerce for one of our big partners," said Nilla Ali, VP of Strategic Partnerships at BuzzFeed.

  • How ComplexCon is Changing Experiential in Show Daily on 10/06/2019

    Using its secret sauce, it took Culture, multiplied that by Curation, added Community and got ComplexCon. It defined culture as the attitudes, attributes and behaviors of a specific social group.

  • Publishers Are Missing Multicultural Opportunities in Show Daily on 10/06/2019

    "The riches are in the niches, right?" REVRY's Damian Pelliccione said, to the audience's amusement, before more sternly advancing the idea that companies need to have more women in the C-suite.

  • Programmatic for Engagement in Show Daily on 10/04/2019

    Over at Publishers Clearing House, "often our users look like bots because they're so active, they're playing so many games. We are sensitive to that. People get slightly crazy when they're wanting to win a million-dollar sweepstakes."

  • Discussion: Two Paths to the Publisher Agency Model in Show Daily on 10/04/2019

    Neither agency is going after any Fortune 500 companies. "Our right to win is around content, areas where we are strategically aligned. We have100 sellers. Most agencies would die to have five sellers."

  • The New Business Case for Video Across Big and Small Screens in Show Daily on 10/04/2019

    Thrillist' s Jody Rones and WAVE's Andy Wiedlin went at it at Friday's Publishing Insider Summit in Austin, debating the best length of an ad yet united against the duopoly. It was pretty good theater.

  • Page-to-Screen: Conde Nast Programs Its Future in Video in Show Daily on 10/04/2019

    "Don't be afraid to explore foreign territories, and be ready to learn," says Kathryn Friedrich, EVP, GM of operations at Conde Nast Entertainment. "Come up with something that inspires people to spend more time with you."

  • What Is A Data-driven Publisher? in Show Daily on 10/04/2019

    "We try to use that as a reference for marketers and sales people. Now, in practice, I'm not going to say that every salesperson always looks at The Audience Bible but we can say, well, here it is on page 22."

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