Inside Performance
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content are … Read the whole story
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. Read the whole story
Outbrain made 8 million shares available in its IPO. If it sells all for $20 each it will raise $160 million. The offering is … Read the whole story
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew … Read the whole story
- COMMENTARY
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations. Read the whole story
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial … Read the whole story
CTV fully on-screen metrics, video filtering and additional new solutions are newly accredited. Read the whole story
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies … Read the whole story
The ad will premiere during the broadcast on Friday's opening ceremony. Those who want to see it earlier can find it on YouTube. Read the whole story
