Inside Performance
Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance … Read the whole story
Instacart on Wednesday introduced its first display ad units, as well as branded pages that serve as the hub for consumer product goods and … Read the whole story
Not surprisingly, the No. 1 action is to simply discontinue buying the brand's product or service. Read the whole story
Inclusive audience planning, supporting diverse voices and balancing brand safety with diversity are key themes for media buyers. Read the whole story
The acquisition of CoreMedia Systems will provide direct and brand response analytics, attribution and media management software to ad agencies and marketers. More than … Read the whole story
"More broadly, we are expanding our opportunity in advertising," boasted CEO Satya Nadella. Read the whole story
Television and video content remains the most pirated -- totaling 67 billion global total visits by users to piracy websites. Read the whole story
Amid inflation and plummeting stock prices, Microsoft managed 20% gains in revenue to reach $51.7 billion for fiscal Q2 results. Read the whole story
The Arizona attorney general can proceed to trial against Google on claims that the company misled consumers about the privacy of their location data. Read the whole story
