Inside Performance
What if between every question the person in conversation lost their train of thought and forgot the topic? That's kind of what would happen in Google Search until recently. Read the whole story
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers are staggering deals and discounts, which could help with recovery in the U.S. Read the whole story
In the new role, Mathew will support expansion and make it easier for brands to personalize campaigns without the notion of another "shiny new … Read the whole story
Black Friday took on new meaning Monday with the Grammy-winning artist Wyclef Jean performing an animated jingle he wrote to support shopping at black-owned … Read the whole story
"No amount of experience or practice could have prepared marketers in the industry for what it went through in 2020 or 2021," said Pattern89 … Read the whole story
Amazon, Facebook, Google, Twitter, and other Asia Internet Coalition members have threatened to leave Pakistan after it gave local regulators power to censor digital … Read the whole story
Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while … Read the whole story
COMMENTARYOnline video took center stage in the past few months as many cord-cutting Americans streamed election content from major outlets on Internet-connected devices. Predominantly … Read the whole story
- COMMENTARY
The "real time" or close-to-real-time results provide the cornerstones to adjusting any marketing dimensions to more rapidly support optimizing ROI and/or brand equity. Read the whole story
EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the … Read the whole story
Channels too small to share in revenue through YouTube's Partner Program may now have ads inserted, as long as they meet the platform's "advertiser-friendly … Read the whole story
