Inside Performance
Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads. Read the whole story
Jaffe is charged with growing the activation team across search, social, programmatic, analytics and ad ops. Read the whole story
Google called out Apple in an ad campaign, putting pressure on the company for not adopting Rich Communication Services on the iPhone. Read the whole story
Lawyers for the DOJ have interviewed publishers that work with Google in a new round of talks to update facts and gather additional details … Read the whole story
COMMENTARYA GfK study of U.S. CMOs finds a dismal lack of confidence in their own data, analytics and insights. Read the whole story
National TV ad spend for Q2 was down 1%, with cable TV nets dipping 1% and broadcast nets 2% lower, while U.S. syndication was … Read the whole story
Google Search briefly experienced complications from a nearby electrical fire that led to longer page-load times, errors, and empty search results. Read the whole story
Ecommerce experienced price deflation for the first time in more than two years, but consumers spent less in July 2022 vs. June, according to … Read the whole story
Walled-garden media environments add to the challenges that DTC marketers face with measuring media performance. Read the whole story
COMMENTARY"It was just really important for me to try, fail, try again, do bigger." Candice Beck credits that "grit" and her "make lemonade out … Read the whole story
