Inside Performance
YouTube's annual list of ads that performed best on its platform includes tech companies Amazon and Apple and streamers HBO Max and Netflix reaching the top 10 for global and … Read the whole story
Google has again defeated a lawsuit brought by two Android users who accused the company of "spying" on them by collecting information about their … Read the whole story
- COMMENTARY
Many also worry about API sprawl, including dependence on APIs, Axway reports. Read the whole story
About $461 million in major league sporting club sponsorship revenue was generated in the 2022 season, according to SponsorUnited. The beverage-alcohol category and media … Read the whole story
However, research firm Parks Associates did not release actual estimated subscription numbers. Read the whole story
Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according … Read the whole story
COMMENTARYGreater recall of addressable vs non-addressable ads is true whether or not viewers pick the shows being watched, new studies find. Read the whole story
Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Read the whole story
- COMMENTARY
A combination of inevitability with discovery is at the heart of great music -- as well as good art, design and advertising. Read the whole story
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Fender's Evan Jones, Wendy's Carl Loredo, Frito-Lay's Tina Mahal, Wavemaker's Delphine … Read the whole story
B2B firms can use the solution to improve visibility into traffic, the firm says. Read the whole story
- COMMENTARY
The family of Nohemi Gonzalez is asking the Supreme Court to rule that Google can be sued for recommending ISIS videos. Read the whole story
