Inside Performance
While some believe reports of supply constraints influencing the outcome of the holiday season across the ad industry are exaggerated, Microsoft CFO Amy Hood is keeping a close eye on … Read the whole story
Google created a video on climate change, Dear Earth, running on YouTube Originals. In the promo of the video, Google CEO Sundar Pichai spoke … Read the whole story
Google introduced a tool Wednesday to give minors more control of self-images that appear in search queries, allowing those under 18 to request removal. … Read the whole story
The platform gives brands the ability to personalize customer experiences based on all available data, both real-time and historical -- not just a sliver … Read the whole story
- COMMENTARY
Havas Media Group is committing up to GBP150,000 ($206,000) worth of resources for Havas Boost's first investment round, split evenly between cash, marketing budget/media … Read the whole story
Of all reviews submitted to Tripadvisor for inclusion on its site, 3.6% were deemed fraudulent. Of those, Tripadvisor prevented 67.1% of all fake review … Read the whole story
Such viewers are more likely to buy from brands that advertise in such programming. Read the whole story
Buhlmann, who remained a special advisor to Dentsu through December 2019, previously was chairman of Merkle and CEO of Aegis Group prior to its … Read the whole story
The evidence comes from three big digital ad companies -- Alphabet, Microsoft, and Twitter -- which reported massive third-quarter ad gains Tuesday. Read the whole story
- COMMENTARY
The commission that Google collects from its AdX marketplace for digital ads is about two to four times as much as fees for other … Read the whole story
Alphabet posted its highest quarterly revenue increase in more than a decade as businesses jumped online and poured money into digital ads to meet … Read the whole story
