Inside Performance
As a critical holiday shopping season approaches, survey data from goMoxie identifies a need for a better approach. Read the whole story
The project invests in programs that support small businesses and builds connections in communities to combat increasing social isolation. Read the whole story
While discounts, free samples, and offers remain the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly ... Read the whole story
TikTok will introduce in-app controls that filter out comments and limit similar videos that may disturb viewers, and is partnering with the National Eating ... Read the whole story
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to ... Read the whole story
- COMMENTARY
Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best ... Read the whole story
Pairing TV with ads on Facebook and YouTube resulted in three times more time spent with ads, twice the brand recall and a lift ... Read the whole story
Some smart speakers, video doorbells and other hardware manufacturers hit roadblocks when trying to buy ads in search results. Read the whole story
Three of the biggest platforms responsible for the spread of disinformation and divisive content online -- Facebook, YouTube and Twitter -- have taken an ... Read the whole story
After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will ... Read the whole story
Oracle will launch Moat Outcomes Wednesday, providing a way to get business results from ad campaigns within 10 days instead of 10-13 weeks -- ... Read the whole story
