Inside Performance
"The macroeconomic environment has deteriorated further and faster than anticipated," Snap CEO Evan Spiegel warned Monday in a Securities & Exchange Commission filing. Read the whole story
A fan of the Caped Crusader and Gotham City, Hlavacek joins Experian Marketing Services from IBM Watson Advertising with the goal to save advertisers … Read the whole story
Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their … Read the whole story
"Google cannot allow its online advertising-focused digital infrastructure to be weaponized against women," lawmakers say in a letter sent Tuesday to CEO Sundar Pichai. Read the whole story
Google Marketing Live highlights also include the rollout of YouTube Short Ads, adding 3D and augmented reality to shopping ads in search, and signups … Read the whole story
A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the … Read the whole story
- COMMENTARY
Thanks to social media and real-time news, brands may pay a price when their actions or statements are out of sync with expectations. Read the whole story
Google "whisky drinker" images, and you'll find lots of older whiter men -- but not quite as many as there used to be. Read the whole story
- COMMENTARY
McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story
