Search & Performance Marketing Daily
Thursday, February 25, 2021

Inside Performance

Pinterest Makes Bets On Augmented Reality
by Laurie Sullivan, Staff Writer

Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology. Read the whole story

  • COMMENTARY
    The Role Of SEO In The Modern-Day Marketing Stack
    by Jim Yu

    Every piece of content, every function designed for the user experience and every element of a website should be evaluated through an SEO lens, … Read the whole story

  • Google Sued In Washington State Over Political Ads -- Again
    by Wendy Davis

    Google continues to violate a Washington state campaign finance law requiring it to disclose information about purchasers of political ads, Attorney General Bob Ferguson … Read the whole story

  • COMMENTARY
    COVID-19 Changed The Advertising Playbook -- Now What?
    by Heather Jordan, Op-Ed Contributor

    The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The … Read the whole story

  • COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
    by Joe Mandese

    If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry's creative departments during … Read the whole story

  • 'National Geographic' Offers Augmented Reality Show From Mars
    by Ray Schultz

    The AR show is being provided via Instagram, tied to a Twitter feed. Read the whole story