Inside Performance
The digital holiday buying spree is starting earlier every year -- one of several trends Salesforce found in analyzing global shopping data from more than a billion consumers. Online holiday … Read the whole story
- COMMENTARY
Context switching is a human workforce term used often by technologists to describe the process of constant stop/start across multiple projects. Read the whole story
- COMMENTARY
It's not that often that a television ad can grab my attention, but one did this past weekend. Read the whole story
Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads. Read the whole story
The "first-of-its-kind partnership" will "predict engagement performance" for ads across linear TV networks. Read the whole story
Market fragmentation among "walled garden" outlets is one of the biggest challenges for marketers. Read the whole story
A PQ Media forecast cautions "variables" like the Omicron variant and global inflation could stifle growth. Read the whole story
More people shopped in stores this past holiday weekend -- about 104.9 million, compared to 92.3 million last year. Read the whole story
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Lexus' Vinay Shahani, JPMorgan Chase's Tracy-Ann Lim, TikTok's Nick Tran, Mediassociates' … Read the whole story
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Monks that augments its global Salesforce capabilities and expands the capabilities of its … Read the whole story
