Search Insider
Long-standing stereotypes about emotion can lead marketers to false assumptions about potential and existing customers, resulting in a loss of hundreds of millions of dollars in revenue, according to a ... Read the whole story
Marketers can now add Competitive metrics, also referred to as Share of Voice metrics, to the way they see campaign performance across Bing Ads. Read the whole story
The merger, announced Tuesday, should resolve some of the challenges faced by marketers attempting to integrate desktop and mobile marketing channels to provide a ... Read the whole story
Google has been fined a record $2.7 billion after European Union antitrust regulators ruled that the company had abused its authority by promoting its ... Read the whole story
WPP was one of several companies confirming today that its computer systems have been attacked by cyber criminals. Read the whole story
The offering will be available through POSSIBLE and Mindshare in Seattle, New York, Cincinnati, San Francisco, Los Angeles, Atlanta, London and Singapore. It combines ... Read the whole story
- COMMENTARY
The record $2.7bn fine is finally announced, but one has to wonder whether Google is the one that has come out ahead. Read the whole story
