• Streaming Services Are A 'Wild West' For Political Ads, Mozilla Finds
    A study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting and potential for abuse.
  • Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2
    Not surprisingly, computers lost share to smartphones and CTV. And CTV, while still commanding small shares, showed the largest growth percentages.
  • Global Video Games Market Projected To Exceed $200B By 2023
    Mobile and cloud gaming -- and subscriptions -- will drive growth, even as revenue from stand-alone game purchases declines, says Juniper Research.
  • 78% Of U.S. Households Now Have One Leading SVOD Service; 55% Have Two Or More
    In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily.
  • Disney Projected To Yield 19% Of Total Sales From Streaming This Year
    Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment players--except Lions Gate.
  • Q2 Video Views Up 64% In North America, 40% Globally; CTV Leads Growth
    CTV's share of video views is still small, but grew to 3% by the end of Q2 -- up from 2% in the year-ago period.
  • Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
    Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoing research on the pandemic's effects on consumer behavior and attitudes finds.
  • COVID And Beyond, Don't Underestimate Mobile Video's Advertising Potential
    COVID has slowed mobile video ad-spend growth somewhat, but all signs point to increased spend as live sports and other mobile-friendly content make the full jump to streaming, says an executive from mobile measurement firm Adjust.
  • OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
    All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketplace.
  • Ad-Wise, YouTube Both Giveth And Taketh Away
    Google is further cracking down on some ads on both YouTube and Chrome, but loosening its standard for mid-roll ads.
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