• Why Pay-TV Operators Are Scrambling: Sub And Revenue Growth Curves Both Favor OTT
    The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them to exceed pay-TV subscriptions on a global basis in 2020.
  • Campaign Positions ESPN App For Surges in Mobile Use, Advertising
    With mobile app usage rising rapidly since the pandemic and ad spend following, a new campaign aims to position ESPN's app -- the world's No. 1 sports app -- to maximize its momentum in 2021 and beyond.
  • Hulu Plus Live TV Implements Third Price Bump In Three Years
    The base package's monthly price is being bumped up by $10 to $64.99, as of Dec. 18 -- the same as rival YouTube TV, which hiked its own price by $15 over the summer.
  • CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
    Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued to decline, dipping 20% to a 16% share.
  • Apple TV App, Vudu To Launch On New Xbox X And S, As Game Consoles Grab More Streaming Time
    In Q3, Xbox One accounted for 48% of game consoles' total video streaming viewing time, edging out PlayStation 4 at 47%, according to Conviva.
  • Et Tu, James Bond? Rumored Streaming-First Feelers Have Cinemas Both Shaken and Stirred
    While it insists its new Bond flick is not for sale and will debut in theaters next spring, MGM's reportedly having floated selling the movie for a streaming debut on Netflix, Apple or another service is another ominous sign for cinemas.
  • ViacomCBS Unveils Global Streaming Structure, Headed By Pluto TV's Ryan
    Marc DeBevoise, ViacomCBS chief digital officer and ViacomCBS Digital president/CEO, will leave the company after serving as an advisor for a transitional period ending at year's end.
  • AVODs: U.S. Users Hit 17%; Audience Older, Less Wealthy Than SVODs'
    Nearly one in five U.S. internet users report watching AVOD services in Q3 -- up from 13% in Q3 2019, per Ampere Analysis research, which also finds that AVODs and SVODs are to a significant degree not competing directly for the same audience.
  • Nearly A Quarter Of Streaming Adults Use AVOD Regularly
    Compared to 21% of streaming adults who use AVOD regularly, 69% report watching subscription-based video services/SVODs regularly, and 10% report watching virtual MVPDs regularly, according to a just-released VAB survey.
  • New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
    In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, then let the brand deliver a follow-up ad on their home CTV screens.
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