There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis.
On average, U.S. broadband households report spending about 30% of their combined video gaming and OTT video watching time on gaming -- and it's closer to 40% among Gen Z.
Five leading U.S.-based streaming services will account for 91% of more than 130 million SVOD subscriptions in Latin America by 2026, projects Digital TV Research.
A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.
Younger viewers tend to subscribe to more streamers, but keep them for much shorter periods, per new research.
Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium video and advanced TV.
SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%.
The new company that includes the DirecTV, AT&T TV and U-verse operations formerly owned by AT&T is launching a DirecTV Stream, a platform offering access to various streaming services, including HBO Max, Netflix and Amazon Prime Video.
Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices.
The partnership adds combat sports to the ad-supported B2B streamer's mix of entertainment, lifestyle, nature and other sports short-form video, streamed in 13,000 bars, hotels, QSRs and other venues.