A Barclays analyst cited too little new content as a reason for doubting Disney+'s ability to meet its long-term subscriber target. Then Disney announced that the debuts of several Marvel films are being pushed back, meaning that three instead of four will bow in 2022.

Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.

Entertainment companies, still in pandemic recovery mode, could see content dry up for their streaming services and their theatrical revenue stream if the sides fail to reach a deal.

That's why predominantly vertical ad-supported streamers like Crackle have been pushing to broaden their offerings.

There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis.

On average, U.S. broadband households report spending about 30% of their combined video gaming and OTT video watching time on gaming -- and it's closer to 40% among Gen Z.

Five leading U.S.-based streaming services will account for 91% of more than 130 million SVOD subscriptions in Latin America by 2026, projects Digital TV Research.

A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.

Younger viewers tend to subscribe to more streamers, but keep them for much shorter periods, per new research.

Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium video and advanced TV.