A study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting and potential for abuse.
Not surprisingly, computers lost share to smartphones and CTV. And CTV, while still commanding small shares, showed the largest growth percentages.
Mobile and cloud gaming -- and subscriptions -- will drive growth, even as revenue from stand-alone game purchases declines, says Juniper Research.
In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily.
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment players--except Lions Gate.
CTV's share of video views is still small, but grew to 3% by the end of Q2 -- up from 2% in the year-ago period.
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoing research on the pandemic's effects on consumer behavior and attitudes finds.
COVID has slowed mobile video ad-spend growth somewhat, but all signs point to increased spend as live sports and other mobile-friendly content make the full jump to streaming, says an executive from mobile measurement firm Adjust.
All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketplace.
Google is further cracking down on some ads on both YouTube and Chrome, but loosening its standard for mid-roll ads.