• Disney To Up Content Spend 32%, To Whopping $33B, In 2022
    That's heft even by top-streamer standards: Netflix is spending about $14 million this year, and when Discovery and WarnerMedia merge, they plan to spend about $20 million in the first year.
  • Behind TikTok's Aggressive Push Into Connected TVs, Devices
    To attract more advertising, TikTok needs to gain more trust, not just more users.
  • The Streaming Dynamics Shift Is Here... Lessons From Crackle And 'Ted Lasso'
    SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gained. Content plays a different, but still key, role for FASTs.
  • Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements
    Disney is also making nice with its box-office partner AMC by sponsoring discounted "surprise" screenings of movies at 200+ AMC theaters Nov. 12-14.
  • Snapchat To Offer Audio Clips From Hit NBCU Shows, Movies
    The deal stands to help NBCU drive new prospects to its Peacock service and other streamers that license its content, and Snapchat better compete against TikTok and other rivals for social media users' engagement.
  • Disney+ Subs Slowdown Cited For Stock Downgrade... And Now 2022 Marvel Debuts Have Been Delayed
    A Barclays analyst cited too little new content as a reason for doubting Disney+'s ability to meet its long-term subscriber target. Then Disney announced that the debuts of several Marvel films are being pushed back, meaning that three instead of four will bow in 2022.
  • Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
    Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
  • Studios Could Face Massive Content Crunch As Production Workers Authorize Nationwide Strike
    Entertainment companies, still in pandemic recovery mode, could see content dry up for their streaming services and their theatrical revenue stream if the sides fail to reach a deal.
  • OTT Services With Broad-Based Content Command 70% Of Video Viewing Time
    That's why predominantly vertical ad-supported streamers like Crackle have been pushing to broaden their offerings.
  • Apple TV+ Crams 36 Apple Product Placements Into 29 Minutes Of 'Ted Lasso'
    There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis.
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