BroadwayHD seeks to take advantage of the Broadway brand, while being a global service.

HBO chief Richard Plepler and Turner President David Levy announced their imminent departures, with former Showtime and NBC exec Bob Greenblatt brought in to lead content for WarnerMedia, including HBO and the company's upcoming direct-to-consumer streaming service.

The success of Hulu and YouTube TV shows the power of marketing and consumer experience.

In Roku's latest letter to shareholders released last week, executives outlined four key areas of investment for the company -- all related to advertising in some way.

Hulu and WarnerMedia used the Television Critics Association Winter press tour last week to tee up new programming,

"YouTube is a place where we see users not only come for entertainment, they come to find information -- they're coming to learn about things," says Google CEO Sundar Pichai.

Rumors of such a tie-up were given new life this week after a JPMorgan research note suggested such a deal is "the best strategic fit" when looking at potential acquisitions in the video space. Of course, a good strategic fit isn't the only necessary component to a deal.

Streaming video services' value is being rejiggered, built around research that suggests consumers have limited desire for more than a few offerings, and a budget or around $40 per month to spend.

Netflix this month revealed viewership numbers for the first time around "Bird Box" and raised its prices -- moves that point to a larger, longer-term strategy at play.

Next year's CES will see the streaming video landscape transformed as AT&T launches its streaming service and Disney gains control of Hulu and launches its Disney+ service.