• Streamers Take Note: Even Bingeing Has Its Limits
    Recent survey results indicate that new streaming services would be wise to try to control long-term consumer expectations -- and fit with their actual viewing habits -- by avoiding a fire-hose approach to releasing content.
  • TheTake, LG And Networks Bow AI-Powered Shoppable TV
    The on-demand capability, available on 2020 LG webOS smart TVs, can identify hundreds of millions of products and tag them to thousands of retailers, for purchase via mobile phone.
  • Shoppable Video Promises New Brand Opportunities
    TikTok and other social platforms are pushing quickly into shoppable content capabilities, opening new vistas for brand promotion and, of course, actual sales.
  • Verizon Media's Ivan Markman On 2020's Major Video Trends
    The chief business officer sees AVOD starting to gain advantage in an "all out war" with SVOD, big growth in user-initiated formats, a continuing explosion of native advertising, and unprecedented demand for trusted content.
  • Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku Intensifies
    The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic buying service means only The Trade Desk and Amazon's own DSP have access to Fire TV's inventory.
  • Comcast CFO: Peacock Has Five-Year Break-Even Plan, AVOD Model Focus
    Michael Cavanagh says the plan includes $2 billion in investments (including "meaningful marketing") in the first two years, and confirms a core AVOD model, but free to consumers only in "certain circumstances."
  • Netflix Gains Access To 300M Global Pay-TV Homes Via 'Onboarding' Deals
    Set-top-box integration deals with more than 100 big pay-TV operators around the world have made Netflix an option in many major global markets -- a still-growing prospect pool that's a powerful weapon in its drive to continue rapid global growth.
  • EOS Taps TikTok Creators For The Holidays... Plus, Some TiKTok Tips
    The beauty brand's second TikTok campaign, #AwesomeKiss, builds on a very successful first effort, with holiday-themed videos by 20-plus creators being run over eight days, starting Nov. 1.
  • Disney+ May Not Have Been Hacked, But There's Still A Problem (And Not Just For Disney)
    The real problem may be mostly a password security issue that is partly users' fault, say experts, but streaming services will need to take their own steps and grapple with complications as more people subscribe to multiple sites.
  • Time To Get (Seriously) Serious About Universal Ad-ID Adoption
    Sixteen years after its inception, the Ad-ID still isn't being consistently used in the industry -- despite the urgent need in today's fragmented, cross-platform environment to manage creative assets for reporting and consumer experience reasons, as well as workflow and financial accounting needs..
« Previous Entries