The cost threshold is somewhat higher than recent research among all adults. Disney+ fared best among yet-to-come streaming services.

The use of new-breed tech capable of reducing video delays and multi-device playback problems is on the rise, the latest Bitmovin video developer survey finds.

It's the first original content from the Walmart-owned ad-supported streamer, which is wooing advertisers with large-scale, transaction-based targeting and shoppable ad formats.

Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by data intelligence company Location Sciences.

Apple TV+ may be priced at $9.99 per month. Disney+ will be available on Android, iOS and other major platforms.

Advertisers and platforms would do well to pay close attention to Ipsos's revealing data about the spending and influence power of affluents who are heavily into streaming services.

Billboards in four major markets encourage viewers to "cheat" on paid Netflix and Hulu with Tubi's "totally free premium content."

At this point, not having their financial information and privacy routinely violated would certainly "surprise and delight" consumers.

Ultimately, platforms that expect to survive the Darwinian streaming environment won't have the luxury of denying viewers what they deserve: respect for their time and interests.

On the eve of Netflix's Q2 earnings report Wednesday, it's worth reviewing some of the important milestones it has achieved, as well as speculation on where it might go next.