In the first large-scale study of facial expressions used to study emotions, and their relationship to video ad sharing, sadness depressed response, but disgust, along with pleasurable emotions, increased sharing.

Pluto TV and other free, ad-supported streaming services will face greater competition for subs and advertising as fragmentation increases, however.

Among U.S. consumers who report adding streaming services during the pandemic, 77% say they will definitely keep Disney+, while just 7% say they will definitely drop it.

However, such theoretical revenue estimates don't account for the potentially significant financial risks in alienating the subscriber base.

Amid mounting competition and costs, free trials are increasingly being dropped or curtailed by streamers looking to improve stickiness and their bottom lines.

For reasons not entirely clear, ViacomCBS also sold the streaming rights to the Paramount hit "Coming 2 America" to Amazon instead of using it to boost the Paramount+ launch.

Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach.

Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions.

Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with Disney+.

MVPDs need to offer video streaming and other advanced features as value-addeds to help stem the accelerating rate of pay-TV cancellations, new Parks Associates consumer research finds.