SVODs upped their use of the social platforms, looking to grab share of sheltering-at-home consumers' expanded streaming time. Promo format profiles differ by service.

The average smartphone SVOD subscriber will pay for 1.8 such subscriptions, on average, projects Digital TV Research.

Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand.

Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face of advertisers' unprecedented pandemic-driven uncertainty.

The acceleration is being driven not just by stay-at-home, but the boom in available content and increasing cord-cutting, says the research firm.

Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution.

All major OTT/CTV devices, and many Roku Store apps, saw double-digit gains in ad transactions in the period for the week ended May 16 compared to the week ended April 11, according to the latest COVID-19 performance report from ad fraud prevention firm Pixalate.

With the streaming service's launch just a day away, a survey indicates that relatively few consumers know that HBO Max will offer high-profile content like "Friends" and the DC Extended Universe movies, But lest we forget, HBO Max has some massive launch advantages.

Ad-ID, the unified standard for advertising metadata considered key to the growth and evolution of premium video, hasn't been usable by those who still haven't upgraded to the 4.0 versions of VAST. But now there's a "stopgap" for those tech lingerers.

Limited-time rentals promise to be a lucrative channel for studios and streaming partners, especially if they can establish a business model that draws more at-home renters without cutting them off from theatrical ticket sales.