A new video series called "Bridging the Gap" from digital health publisherRemedy Health Media features content, tools, and stories that seek to help patients live healthier and more fulfilled lives.
Given the barrage of streaming video services, it's remarkable that there are still some people who've never watched live streaming video. Research consultancy Magid Advisers found that 28% of respondents in a survey have never tuned in to live streaming video. That would suggest that there's plenty of potential for growth.
Marketers appear bullish about video, so what can we expect? Perhaps more experimentation with campaigns using virtual reality and 360 video. There's also more interest in developing and owning original video programming that goes beyond product integration. And then there's Facebook.
Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched "The Pretty," a new social video brand. What's notable is the all-video approach that offers how-tos, hacks, product information, and entertainment, plus the plan to target both GenZ -- starting at around age 16 -- in addition to Millennials.
If live streams like the Comey hearing are any indication, real-time events in conjunction with the social aspect of Twitter have a potent appeal. Beyond live streams, the digital video sandbox is getting crowded as Facebook, Snap, and Google have designs on the living room. Will Amazon, Hulu, and Netflix move out of the way? Doubtful.
There's tons of new digital video programming from over-the-top TV, cable, and broadcast networks. But how much is too much?
Newsflash: "Cord-cutters" and "cord-nevers" have different tastes. A study from GfK MRI indicates key differences in viewing habits of those who have ditched their pay-TV service, and those who have never subscribed to one.
Advertisers are ready for programmatic buying to come to the TV ad sector in a big way. That's the finding of a new report from ad software provider Videology studying marketer attitudes towards advanced TV ads, which includes linear TV ads that use detailed data to target specific consumers as well as addressable TV ads.
Netflix may be the leader of the over-the-top (OTT) business, but the medium itself is now becoming more powerful than its dominant player. To be sure, Netflix still holds a commanding lead among streaming services. But the competition is closing in, said comScore in a just-released report.
There's no such thing as a free lunch -- but when something is free, consumers often want it. Case in point: Even though consumers are increasingly subscribing to paid streaming video services, many devote a bit more time to viewing video via the free services.