The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them to exceed pay-TV subscriptions on a global basis in 2020.
With mobile app usage rising rapidly since the pandemic and ad spend following, a new campaign aims to position ESPN's app -- the world's No. 1 sports app -- to maximize its momentum in 2021 and beyond.
The base package's monthly price is being bumped up by $10 to $64.99, as of Dec. 18 -- the same as rival YouTube TV, which hiked its own price by $15 over the summer.
Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued to decline, dipping 20% to a 16% share.
In Q3, Xbox One accounted for 48% of game consoles' total video streaming viewing time, edging out PlayStation 4 at 47%, according to Conviva.
While it insists its new Bond flick is not for sale and will debut in theaters next spring, MGM's reportedly having floated selling the movie for a streaming debut on Netflix, Apple or another service is another ominous sign for cinemas.
Marc DeBevoise, ViacomCBS chief digital officer and ViacomCBS Digital president/CEO, will leave the company after serving as an advisor for a transitional period ending at year's end.
Nearly one in five U.S. internet users report watching AVOD services in Q3 -- up from 13% in Q3 2019, per Ampere Analysis research, which also finds that AVODs and SVODs are to a significant degree not competing directly for the same audience.
Compared to 21% of streaming adults who use AVOD regularly, 69% report watching subscription-based video services/SVODs regularly, and 10% report watching virtual MVPDs regularly, according to a just-released VAB survey.
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, then let the brand deliver a follow-up ad on their home CTV screens.