The average monthly churn rate reached 5.8% in September -- up from an average 4.5% in 2021, 4% in 2020 and 3.2% in 2019.
Once Disney owns 100% of Hulu, a combined streamer would dominate popular titles in the U.S., and offer a more diverse catalog to attract and retain customers.
About 37 million U.S. households now use at least one AVOD or FAST, per Parks Associates research.
Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
About half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads Solutions survey.
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
The unveiling of easy profile transfers, combined with the coming ad-supported tier, are also helping Netflix boost its stock price in advance of today's quarterly earnings report.
About half of Gen Z consumers also say they would like interactive features while watching live televised events.
To read more articles use the ARCHIVE function on this page.