• Global Streaming Time For Olympics Opening Up 279% Vs. 2018
    Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices.
  • Fast-Growing Public-Space Streaming Platform Atmosphere Adds FITE Channel
    The partnership adds combat sports to the ad-supported B2B streamer's mix of entertainment, lifestyle, nature and other sports short-form video, streamed in 13,000 bars, hotels, QSRs and other venues.
  • Samsung Makes A Case For 40% AVOD Budget Allocations
    A Samsung Ads analysis of data from its 45-million-plus U.S. smart TVs and third-party data shows that allocating at least 40% of TV budgets to AVOD and the rest to linear achieves an optimal reach balance between viewers who are mostly streamers and those who are mostly linear watchers.
  • New Kids' FAST Promises Worry-Free Environment For Parents, Advertisers
    Sensical, from the for-profit arm of Common Sense Media, says its experts review every video and ad, as well as classify and organize all content by three age brackets.
  • Global Streaming Content Spending Leapt 16% to $220B+ In 2020, Disney Led At $28.6B
    Netflix spent $15.1 billion, but that would be topped by a combined WarnerMedia Discovery entity at $20.8 billion, reports Purely Streamonomics -- which projects that global content spend will hit $250 billion this year.
  • Mother's, Father's Day Video Views Up By High Double Digits
    Dick's Sporting Goods managed to have top-10 videos for both holidays.
  • Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
    Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
  • eMarketer: Mobile Video's Time-Spent To Continue Growth, As TV's Reverts To Declines
    Not surprisingly, time spent with media on connected TV devices, connected gaming consoles and smartphones will continue to increase, with OTT streaming services driving most of the connected-device gains.
  • What Can We Expect From Ad-Supported HBO Max?
    With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet.
  • Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
    The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $66 billion global total.
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