by Karlene Lukovitz on Mar 2, 7:45 AM
Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach.
by Karlene Lukovitz on Feb 23, 10:04 AM
Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions.
by Karlene Lukovitz on Feb 16, 12:26 PM
Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with Disney+.
by Karlene Lukovitz on Feb 9, 11:09 AM
MVPDs need to offer video streaming and other advanced features as value-addeds to help stem the accelerating rate of pay-TV cancellations, new Parks Associates consumer research finds.
by Karlene Lukovitz on Feb 2, 9:07 AM
TikTok's monthly consumption per user nearly doubled in 2020, growing by 94.1% year-over-year across 16 countries, including the U.S.
by Karlene Lukovitz on Jan 26, 8:35 AM
Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes.
by Karlene Lukovitz on Jan 19, 9:27 AM
The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19.2% shares, respectively.
by Karlene Lukovitz on Jan 12, 10:04 AM
By the end of 2020, just 13 months into its launch, Disney+ had logged 45.2 million downloads in the U.S., edging out Netflix's 44.7 million for 2020, according to Apptopia.
by Karlene Lukovitz on Jan 5, 12:36 PM
Starkly divergent analyst outlooks for FuboTV have driven the stock up to $62, down to $24 and after today's Q4 preview, back up to nearly $30.
by Karlene Lukovitz on Dec 29, 6:00 AM
The overall OTT churn rate has declined a bit, but hovers at about 40%.
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