• New Instagram Tool Enables Multiple Livestream Participants
    Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach.
  • Adding OTT/CTV To Movie, TV Show Promo Campaigns Pays
    Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions.
  • Apple TV+ Beating Disney+ In Growth Rate Among Affluent Millennials
    Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with Disney+.
  • 60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services
    MVPDs need to offer video streaming and other advanced features as value-addeds to help stem the accelerating rate of pay-TV cancellations, new Parks Associates consumer research finds.
  • TikTok User Activity Far Outpaces Other Social Apps', Trumps Facebook In U.S.
    TikTok's monthly consumption per user nearly doubled in 2020, growing by 94.1% year-over-year across 16 countries, including the U.S.
  • U.S. Adults Added Hour Of Digital Media Consumption In 2020, Video Up 27 Minutes
    Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes.
  • Competition, Price Hike, 'Cuties' Blowback Impact Netflix's U.S. New-Subs Share
    The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19.2% shares, respectively.
  • Disney+ Tops Netflix As #1 U.S.-Downloaded Entertainment App, HBO Max Achieves #8
    By the end of 2020, just 13 months into its launch, Disney+ had logged 45.2 million downloads in the U.S., edging out Netflix's 44.7 million for 2020, according to Apptopia.
  • FuboTV: Winner Or Loser? Strong Q4 Projections May Not Get Analysts On The Same Page
    Starkly divergent analyst outlooks for FuboTV have driven the stock up to $62, down to $24 and after today's Q4 preview, back up to nearly $30.
  • 40% of Broadband Households Have Trialed OTT During COVID, Most Have Subscribed
    The overall OTT churn rate has declined a bit, but hovers at about 40%.
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