• Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
    Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
  • eMarketer: Mobile Video's Time-Spent To Continue Growth, As TV's Reverts To Declines
    Not surprisingly, time spent with media on connected TV devices, connected gaming consoles and smartphones will continue to increase, with OTT streaming services driving most of the connected-device gains.
  • What Can We Expect From Ad-Supported HBO Max?
    With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet.
  • Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
    The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $66 billion global total.
  • CTV's Share Of Video Ad Impressions Surpassed 40% In Q1
    CTV's share was up 17% versus Q4 2020, and at its highest level since 2019.
  • SVOD Subscriptions To Increase 65%, To Nearly 1.5B, By 2026
    The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the addition of 201 million subscriptions.
  • IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
    This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%.
  • Consumers Say Digital Video, CTV Ads Influence Travel Decisions
    Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite.
  • Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
    The good news: Just 3% of those cancelling video services are not replacing one service with another, according to Deloitte's Digital Media Trends survey.
  • Disgust And Positive Sentiments Both Drive Video Ad Sharing: Groundbreaking Study
    In the first large-scale study of facial expressions used to study emotions, and their relationship to video ad sharing, sadness depressed response, but disgust, along with pleasurable emotions, increased sharing.
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