• Apple TV+ Crams 36 Apple Product Placements Into 29 Minutes Of 'Ted Lasso'
    There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis.
  • Video Gaming Poses Growing Competition To Streaming
    On average, U.S. broadband households report spending about 30% of their combined video gaming and OTT video watching time on gaming -- and it's closer to 40% among Gen Z.
  • Streaming Services Go After Big Opportunity In Latin America
    Five leading U.S.-based streaming services will account for 91% of more than 130 million SVOD subscriptions in Latin America by 2026, projects Digital TV Research.
  • 87% Of Gen Zs Confirm Increased Use Of Interactive Video
    A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.
  • U.S. OTT Video Subscriptions To Leap 20% By 2026, Younger Viewers Driving Churn
    Younger viewers tend to subscribe to more streamers, but keep them for much shorter periods, per new research.
  • Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
    Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium video and advanced TV.
  • 25% Of U.S. Net Users Have Both AVODs And SVODs... And AVODs Are Upping Their Content Game
    SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%.
  • AT&T's Pay-TV Spinoff Complete, DirecTV Stream Emerges
    The new company that includes the DirecTV, AT&T TV and U-verse operations formerly owned by AT&T is launching a DirecTV Stream, a platform offering access to various streaming services, including HBO Max, Netflix and Amazon Prime Video.
  • Global Streaming Time For Olympics Opening Up 279% Vs. 2018
    Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices.
  • Fast-Growing Public-Space Streaming Platform Atmosphere Adds FITE Channel
    The partnership adds combat sports to the ad-supported B2B streamer's mix of entertainment, lifestyle, nature and other sports short-form video, streamed in 13,000 bars, hotels, QSRs and other venues.
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