Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach.
Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions.
Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with Disney+.
MVPDs need to offer video streaming and other advanced features as value-addeds to help stem the accelerating rate of pay-TV cancellations, new Parks Associates consumer research finds.
TikTok's monthly consumption per user nearly doubled in 2020, growing by 94.1% year-over-year across 16 countries, including the U.S.
Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes.
The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19.2% shares, respectively.
By the end of 2020, just 13 months into its launch, Disney+ had logged 45.2 million downloads in the U.S., edging out Netflix's 44.7 million for 2020, according to Apptopia.
Starkly divergent analyst outlooks for FuboTV have driven the stock up to $62, down to $24 and after today's Q4 preview, back up to nearly $30.
The overall OTT churn rate has declined a bit, but hovers at about 40%.