Newsflash: "Cord-cutters" and "cord-nevers" have different tastes. A study from GfK MRI indicates key differences in viewing habits of those who have ditched their pay-TV service, and those who have never subscribed to one.
Advertisers are ready for programmatic buying to come to the TV ad sector in a big way. That's the finding of a new report from ad software provider Videology studying marketer attitudes towards advanced TV ads, which includes linear TV ads that use detailed data to target specific consumers as well as addressable TV ads.
Netflix may be the leader of the over-the-top (OTT) business, but the medium itself is now becoming more powerful than its dominant player. To be sure, Netflix still holds a commanding lead among streaming services. But the competition is closing in, said comScore in a just-released report.
There's no such thing as a free lunch -- but when something is free, consumers often want it. Case in point: Even though consumers are increasingly subscribing to paid streaming video services, many devote a bit more time to viewing video via the free services.
More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional TV service. These are among the top-level findings from a pair of new studies that shed light on consumer behavior and attitudes to both traditional TV and to over-the-top service.
Mobile video now comprises the majority of video views. About 54% of video views worldwide originate on mobile devices, according to Ooyala's Global Video Index for the fourth quarter of 2016.
Despite the conventional wisdom, Millennials are actually less likely to skip TV ads. That's the finding of a new report from Nielsen, detailing video viewing behavior of the younger generation when it comes to TV.
Mobile phones and desktops are neck-and-neck when it comes to video viewing. More than half, or about 57%, of consumers around the world watch videos on their mobile phones every day. That's on par with the 58% of consumers who are checking out videos on their computer, according to AOL's State of the Video Industry Global Research Study.
The desktop-only world is shrinking. Smartphones are taking over. And that means marketers and advertisers will need to keep building for increasingly mobile-centric video users.
While the rise in online video consumption of news, sports and TV shows has garnered most of the attention lately, brands and businesses are also reaping the benefits of online video quite nicely too.