• SVOD Usage High, With Amazon Prime Users Tuning In
    About two-thirds of adults use a subscription VOD service, and nearly half use that service as much as or more than their pay-TV service. That's the finding of a recent survey of 1,000 U.S. consumers conducted by IBM Cloud Video. Younger consumers use SVOD even more frequently; 72% of millennials say they watch SVOD services as much as or more than pay TV.
  • Digital Publishers' Enthusiasm Grows For Video Ads On Facebook
    Video advertising on Facebook is on a fast track for growth. According to a new report from ad software firm Mixpo, the use of video campaigns, from paid ads to boosted posts, is rising on the social networking giant.
  • Programmatic TV Market To Double
    The programmatic video market continues to grow at a rapid pace. The latest estimate pegs programmatic TV spend to more than double over the next few years, according to a new report from eMarketer. Ad spend on programmatic TV should hit $2.16 billion next year, up from $710 million this year, the researcher said in its first-ever report forecasting programmatic TV. What's more, it'll double again and reach $4.4 billion by 2018.