Buffering is still a big enemy of the growth of video. Many consumers have a low tolerance for anything less than a quick and clean playback experience, according to a new report from video analytics company Conviva.
With last year's holiday spending hitting $602 billion, retailers need to be ahead of the game when it comes to marketing and advertising. One retailer in particular, UK-based department store John Lewis, has been topping the list of online video campaigns year over year. So it comes as no surprise that we're already seeing success for its much anticipated 2015 campaign, "#ManOnTheMoon."
A full 96% of B2B organizations use video content marketing, according to an annual study fielded by the Web Video Marketing Council, Flimp Media and ReelSEO of 350 B2B companies.
Netflix lovers love their Netflix -- a lot. Not only is the service adding subscribers by leaps and bounds, but its users are gobbling up more programming than ever. A survey of regular Netflix users said they watch 10 shows per week on Netflix and four movies. That's a rise from five shows per week three years ago, according to the research firm GfK, which conducted the study.