In U.S. broadband households, SVOD adoption has plateaued at 71%, according to new research from Parks Associates. But the report also found that total average per-week video consumption, including TV, was up 33% in 2019.

Analysts generally now seem optimistic that Netflix will continue to grow and improve its earnings performance over the long term, despite the mounting competition.

Recent survey results indicate that new streaming services would be wise to try to control long-term consumer expectations -- and fit with their actual viewing habits -- by avoiding a fire-hose approach to releasing content.

The on-demand capability, available on 2020 LG webOS smart TVs, can identify hundreds of millions of products and tag them to thousands of retailers, for purchase via mobile phone.