As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report from Fitch Ratings analyzing who stands to benefit from the current shifts in video consumption.
The number of homes with more than one streaming service is rising. About 16% of U.S. viewing homes subscribe to multiple SVOD services, and that's up from 10% three years ago, according to a new study from GfK research.
While consumers are increasingly devouring TV shows and movies online and via over-the-top options, they're also still gobbling up snack-size programming. Indeed, short-form videos are raking in the viewers, according to a new report from Horowitz Research. About 44% of Internet users watch short videos daily, with 76% tuning in weekly. The study of 1,500 Internet users found that only 13% watch a short video less than once a week.
Consumers are picking up their phones, well, all the time. Often, we watch videos of all variety on them, and we do it quite frequently. The year-over-year uptick in mobile viewing is noteworthy for content creators and brands as it provides insight into consumer behavior.
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