Most consumers don't have a huge interest in switching pay-TV providers -- and even though they're well aware of over-the-top options, those choices aren't luring them to make huge changes in services, according to a second-quarter marketplace survey from Digitalsmiths, a video discovery platform.
Everyone's been talking about Facebook challenging YouTube in the digital video space - but Facebook still has a lot of catching up to do. With over one billion viewers worldwide, YouTube still reigns as the digital video champion. We've found five key areas that Facebook must improve to best the reigning champion:
Are video appetites bottomless? Some may say so. At the very least, appetites keep growing. Nielsen's just-released total audience report found that video use across computers, smartphones and tablets jumped nearly 20% compared to a year ago.
The power of traditional television has always been conveyed in three little convincing words used for ages by CMOs, agency media strategists and creatives alike: "sight, sound and motion." Now with new and fragmenting distribution channels for television/video (T/V) including online, mobile and OOH, these qualities have been fragmented, causing advertisers to face at least five different types of viewer experience.
Brands that use video for marketing are growing their revenue 49% faster than brands that aren't. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers, according to a new report from market research firm Aberdeen Group. The study surveyed 168 companies on their use of video.
Let's say you're a brand. We don't have to convince you that you need a video strategy, right? You have one -- surely. And since you do, let's talk about some best practices across the leading video platforms in support of branded video content.
Autoplay videos with pre-roll ads drastically improve the chances of a billable, viewable video impression. It's no mystery why Yahoo, Twitter, and Facebook have recently taken steps to enable them; Twitter says autoplay results in a 7X increase in completions. Many see beyond the numbers to a structural change of the Internet's transition from a print and display medium to one that more resembles the immersive quality of TV. The autoplay format shadows the TV commercial itself: native, automatic, and in-stream. Sounds promising. As tempting as this analogy might be, signs are emerging that autoplay may not fit as nicely …
A notoriously difficult season to catch consumers' attention, back-to-school is a crucial time of the year for retailers to increase sales in an overcrowded space. In order to be successful, brands need to create campaigns that rise above the noise. This is where Old Navy and Target set themselves apart. By creating campaigns that closely resemble music videos with catchy tunes, they successfully captured the attention of their target market.
Over-the-top services are playing nicely with traditional TV. About 40% of Internet users have both pay TV and an over-the-top service, while 42% have pay TV only, and 11% have pledged their allegiance to over-the-top alone. Among over-the-top users specifically, about 78% also have a multichannel video service, according to a recent report from Horowitz Research.