• Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
    The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $66 billion global total.
  • CTV's Share Of Video Ad Impressions Surpassed 40% In Q1
    CTV's share was up 17% versus Q4 2020, and at its highest level since 2019.
  • SVOD Subscriptions To Increase 65%, To Nearly 1.5B, By 2026
    The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the addition of 201 million subscriptions.
  • IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
    This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%.