• Consumers Say Digital Video, CTV Ads Influence Travel Decisions
    Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite.
  • Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
    The good news: Just 3% of those cancelling video services are not replacing one service with another, according to Deloitte's Digital Media Trends survey.
  • Disgust And Positive Sentiments Both Drive Video Ad Sharing: Groundbreaking Study
    In the first large-scale study of facial expressions used to study emotions, and their relationship to video ad sharing, sadness depressed response, but disgust, along with pleasurable emotions, increased sharing.
  • Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
    Pluto TV and other free, ad-supported streaming services will face greater competition for subs and advertising as fragmentation increases, however.