Will ad buyers be tickled to hear that CTV ad fraud's $144 million in annual losses pale in comparison to fraud in other digital environments?

They also have an even stronger preference for targeted, relevant ads than CTV owners as a whole.

Nearly two thirds (61%) of all U.S. TVs are smart TVs - up from 45% in 2020.

Game consoles are down from a 26% share in 2015, TVs are up from 31% in that year, according to researcher.