by Karlene Lukovitz on Apr 25, 11:39 AM
Will ad buyers be tickled to hear that CTV ad fraud's $144 million in annual losses pale in comparison to fraud in other digital environments?
by Karlene Lukovitz on Apr 17, 3:44 PM
They also have an even stronger preference for targeted, relevant ads than CTV owners as a whole.
by Karlene Lukovitz on Apr 10, 12:00 AM
Nearly two thirds (61%) of all U.S. TVs are smart TVs - up from 45% in 2020.
by Karlene Lukovitz on Apr 4, 7:45 AM
Game consoles are down from a 26% share in 2015, TVs are up from 31% in that year, according to researcher.
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