Is exclusive, original content the most important factor to having a successful streaming video service? Perhaps not, if a new survey from PricewaterhouseCoopers is any indication.

Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertising dollars that currently flow to television.

Verizon's $2 billion NFL mobile rights deal marks a major change in the streaming sports landscape. Verizon has long paid handsomely for exclusive mobile rights to NFL games, but the newest arrangements signals a shift in strategy. While previous deals restricted mobile NFL viewing to Verizon customers, now anyone on any network can watch the games, provided they do so on a Verizon-owned platform like go90, or Oath properties like Yahoo Sports.

For decades, most TV companies have sold their product through middlemen, mostly cable or satellite providers, bundling their channels inside of a larger lineup. As consumers cut or trim their cords, the value of the bundle erodes somewhat. It's becoming clearer that companies need to build a direct relationship to consumers.