New entrants and legacy TV players are betting on a live streaming video future where sports fans watch games on connected TV sets and open their phones.
Consumers are embracing streaming video, and this year's upfront presentations set the table for the big companies hosting the events to lean into streaming in the coming years.
Once limited to traditional broadcast news windows, or cable news channels, news has finally broken through on streaming platforms, with a number of legacy players and startups aiming for eyeballs.
Hulu's event felt like a TV upfront, with flash, breezy presentations and big stars. YouTube had a bit less star power, but turned to big-name musical acts.