by Alex Weprin on Sep 25, 9:10 AM
These major deals have served to give the acquiring company new scale to more efficiently compete against technology firms with global footprints.
by Alex Weprin on Sep 18, 8:00 AM
TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated programmatic addressable ads" will come to market this year. The company is currently in a closed beta with a few premium video programmers.
by Alex Weprin on Sep 11, 12:00 AM
"This Is Not A Game, The Game," will look familiar to fans of HQ Trivia. The non-partisan effort will keep people informed about the elections.
by Alex Weprin on Sep 4, 9:00 AM
The real prize is ad revenue, with tech-driven companies like Roku and Amazon poised to leverage their data and expertise to drive programmatic advertising and engagement.
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