These major deals have served to give the acquiring company new scale to more efficiently compete against technology firms with global footprints.

TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated programmatic addressable ads" will come to market this year. The company is currently in a closed beta with a few premium video programmers.

"This Is Not A Game, The Game," will look familiar to fans of HQ Trivia. The non-partisan effort will keep people informed about the elections.

The real prize is ad revenue, with tech-driven companies like Roku and Amazon poised to leverage their data and expertise to drive programmatic advertising and engagement.