• 87% Of Gen Zs Confirm Increased Use Of Interactive Video
    A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.
  • U.S. OTT Video Subscriptions To Leap 20% By 2026, Younger Viewers Driving Churn
    Younger viewers tend to subscribe to more streamers, but keep them for much shorter periods, per new research.
  • Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
    Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium video and advanced TV.
  • 25% Of U.S. Net Users Have Both AVODs And SVODs... And AVODs Are Upping Their Content Game
    SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%.
  • AT&T's Pay-TV Spinoff Complete, DirecTV Stream Emerges
    The new company that includes the DirecTV, AT&T TV and U-verse operations formerly owned by AT&T is launching a DirecTV Stream, a platform offering access to various streaming services, including HBO Max, Netflix and Amazon Prime Video.