by Karlene Lukovitz on Aug 31, 10:31 AM
A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.
by Karlene Lukovitz on Aug 24, 10:43 AM
Younger viewers tend to subscribe to more streamers, but keep them for much shorter periods, per new research.
by Karlene Lukovitz on Aug 17, 10:27 AM
Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium video and advanced TV.
by Karlene Lukovitz on Aug 10, 10:51 AM
SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%.
by Karlene Lukovitz on Aug 3, 7:51 AM
The new company that includes the DirecTV, AT&T TV and U-verse operations formerly owned by AT&T is launching a DirecTV Stream, a platform offering access to various streaming services, including HBO Max, Netflix and Amazon Prime Video.
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