The beauty brand's second TikTok campaign, #AwesomeKiss, builds on a very successful first effort, with holiday-themed videos by 20-plus creators being run over eight days, starting Nov. 1.

The real problem may be mostly a password security issue that is partly users' fault, say experts, but streaming services will need to take their own steps and grapple with complications as more people subscribe to multiple sites.

Sixteen years after its inception, the Ad-ID still isn't being consistently used in the industry -- despite the urgent need in today's fragmented, cross-platform environment to manage creative assets for reporting and consumer experience reasons, as well as workflow and financial accounting needs..

Average ad start-up time is 1.14 seconds, and 4% of viewers exit before an ad starts, according to Conviva's first report of true average streaming ad performance data, gathered in Q3.