• Campaign Positions ESPN App For Surges in Mobile Use, Advertising
    With mobile app usage rising rapidly since the pandemic and ad spend following, a new campaign aims to position ESPN's app -- the world's No. 1 sports app -- to maximize its momentum in 2021 and beyond.
  • Hulu Plus Live TV Implements Third Price Bump In Three Years
    The base package's monthly price is being bumped up by $10 to $64.99, as of Dec. 18 -- the same as rival YouTube TV, which hiked its own price by $15 over the summer.
  • CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
    Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued to decline, dipping 20% to a 16% share.
  • Apple TV App, Vudu To Launch On New Xbox X And S, As Game Consoles Grab More Streaming Time
    In Q3, Xbox One accounted for 48% of game consoles' total video streaming viewing time, edging out PlayStation 4 at 47%, according to Conviva.