With mobile app usage rising rapidly since the pandemic and ad spend following, a new campaign aims to position ESPN's app -- the world's No. 1 sports app -- to maximize its momentum in 2021 and beyond.
The base package's monthly price is being bumped up by $10 to $64.99, as of Dec. 18 -- the same as rival YouTube TV, which hiked its own price by $15 over the summer.
Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued to decline, dipping 20% to a 16% share.
In Q3, Xbox One accounted for 48% of game consoles' total video streaming viewing time, edging out PlayStation 4 at 47%, according to Conviva.
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