In the ongoing saga of whether to shave, cut or extol the cord, new data reveals broadcast viewing is holding steady even as cords are shortened.
One in four shoppers say that online videos are a regular source they turn to for gift ideas, and 32% of online shoppers intend to use video more this holiday season to inform their gift buying, according to a just-released study from Google/Ipsos MediaCT
The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too. Similar findings from two research firms illuminate the changing nature of consumers' relationship with their cable cord. For starters, Parks Associates reports that 10% of U.S. broadband homes have snipped the cord to cable TV, with 25% having done so in the last 12 months.
The size of the streaming over-the-top video market in the United States should hit 181 million this year, according to eMarketer's first ever over-the-top video forecast. Sound huge? It is, because that figure includes YouTube, since the report takes into account individuals of any age who watch video on an app or Web site that bypasses traditional video distribution.