Discovery+ is perceived as having high ad loads, but they were deemed "reasonable" due to their relevance, a new survey finds.

Both are true, in different ways. Despite mounting competition, slowing North American growth and inevitable loss of some market share, the smart money is on Netflix's record of innovation, marketing savvy and just plain experience.

Nearly 70% of U.S. broadband households own at least one connected streaming video device, while 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms available to them, per the latest Parks Associates research.

As a new study shows, consumers' mounting frustration with content discovery and the cost of multiple streaming services points to a growing number of mini-bundles in the short term, and super-aggregators in the not-distant future.