• OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
    Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand.
  • At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
    Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face of advertisers' unprecedented pandemic-driven uncertainty.
  • eMarketer: OTT Time Spent To Rise 23%, Exceed An Hour For First Time
    The acceleration is being driven not just by stay-at-home, but the boom in available content and increasing cord-cutting, says the research firm.
  • Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
    Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution.
  • OTT/CTV Ad Transactions Up 40% In Mid May Vs. Previous Month; Hulu, Sling, All Major Devices See Gains
    All major OTT/CTV devices, and many Roku Store apps, saw double-digit gains in ad transactions in the period for the week ended May 16 compared to the week ended April 11, according to the latest COVID-19 performance report from ad fraud prevention firm Pixalate.