by Karlene Lukovitz on May 30, 6:53 AM
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8%, as advertisers shifted spend to other platforms.
by Karlene Lukovitz on May 23, 11:21 AM
With pricing designed to retain premium-level subscribers and get a bit more from those on Paramount+ with ads.
by Karlene Lukovitz on May 16, 7:57 AM
Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
by Karlene Lukovitz on May 9, 7:08 AM
Gen Z's unique, multiscreen ways of engaging with TV offer advertisers new opportunities, underscores new survey.
by Karlene Lukovitz on May 2, 8:34 AM
Millennials drove the rapid growth of paid video-on-demand services, but they're now demonstrating the effects of subscription fatigue and cost sensitivity, new Deloitte research confirms.
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