• Global Streaming Content Spending Leapt 16% to $220B+ In 2020, Disney Led At $28.6B
    Netflix spent $15.1 billion, but that would be topped by a combined WarnerMedia Discovery entity at $20.8 billion, reports Purely Streamonomics -- which projects that global content spend will hit $250 billion this year.
  • Mother's, Father's Day Video Views Up By High Double Digits
    Dick's Sporting Goods managed to have top-10 videos for both holidays.
  • Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
    Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
  • eMarketer: Mobile Video's Time-Spent To Continue Growth, As TV's Reverts To Declines
    Not surprisingly, time spent with media on connected TV devices, connected gaming consoles and smartphones will continue to increase, with OTT streaming services driving most of the connected-device gains.
  • What Can We Expect From Ad-Supported HBO Max?
    With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet.