Netflix spent $15.1 billion, but that would be topped by a combined WarnerMedia Discovery entity at $20.8 billion, reports Purely Streamonomics -- which projects that global content spend will hit $250 billion this year.
Dick's Sporting Goods managed to have top-10 videos for both holidays.
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
Not surprisingly, time spent with media on connected TV devices, connected gaming consoles and smartphones will continue to increase, with OTT streaming services driving most of the connected-device gains.
With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet.