• Disney Projected To Yield 19% Of Total Sales From Streaming This Year
    Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment players--except Lions Gate.
  • Q2 Video Views Up 64% In North America, 40% Globally; CTV Leads Growth
    CTV's share of video views is still small, but grew to 3% by the end of Q2 -- up from 2% in the year-ago period.
  • Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
    Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoing research on the pandemic's effects on consumer behavior and attitudes finds.
  • COVID And Beyond, Don't Underestimate Mobile Video's Advertising Potential
    COVID has slowed mobile video ad-spend growth somewhat, but all signs point to increased spend as live sports and other mobile-friendly content make the full jump to streaming, says an executive from mobile measurement firm Adjust.