Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment players--except Lions Gate.
CTV's share of video views is still small, but grew to 3% by the end of Q2 -- up from 2% in the year-ago period.
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoing research on the pandemic's effects on consumer behavior and attitudes finds.
COVID has slowed mobile video ad-spend growth somewhat, but all signs point to increased spend as live sports and other mobile-friendly content make the full jump to streaming, says an executive from mobile measurement firm Adjust.
To read more articles use the ARCHIVE function on this page.