At this point, not having their financial information and privacy routinely violated would certainly "surprise and delight" consumers.
Ultimately, platforms that expect to survive the Darwinian streaming environment won't have the luxury of denying viewers what they deserve: respect for their time and interests.
On the eve of Netflix's Q2 earnings report Wednesday, it's worth reviewing some of the important milestones it has achieved, as well as speculation on where it might go next.
'Stranger' pulls 40M+ views in four days, and a study finds Netflix #1 in view time among millennial Latinos. But competition, content wars and viewer frustrations with content discovery could undercut Netflix's position.
Comscore's latest report includes hints of maturing amid the go-go OTT landscape.