• Hope-Based Initiatives
    Everybody who works in Internet media is holding out hope that video on-line and on-demand is, at long last, the killer ap that provides breakthough advertising opportunities. So far, though, all we have is hope.
  • Online Video Advertising Is Growing Up
    The Internet has liberated video, removing it from the shackles of TV sets and movie screens and turning it into digital mercury.
  • The Virtual Two-Way Relationship
    The Internet, with its interactive abilities, can help create the two-way relationship with consumers that's key to effective selling--much better than TV can.
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