Everybody who works in Internet media is holding out hope that video on-line and on-demand is, at long last, the killer ap that provides breakthough advertising opportunities. So far, though, all we have is hope.

The Internet has liberated video, removing it from the shackles of TV sets and movie screens and turning it into digital mercury.

The Internet, with its interactive abilities, can help create the two-way relationship with consumers that's key to effective selling--much better than TV can.