Among U.S. consumers who report adding streaming services during the pandemic, 77% say they will definitely keep Disney+, while just 7% say they will definitely drop it.

However, such theoretical revenue estimates don't account for the potentially significant financial risks in alienating the subscriber base.

Amid mounting competition and costs, free trials are increasingly being dropped or curtailed by streamers looking to improve stickiness and their bottom lines.

For reasons not entirely clear, ViacomCBS also sold the streaming rights to the Paramount hit "Coming 2 America" to Amazon instead of using it to boost the Paramount+ launch.

Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach.