All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketplace.
Google is further cracking down on some ads on both YouTube and Chrome, but loosening its standard for mid-roll ads.
SVODs upped their use of the social platforms, looking to grab share of sheltering-at-home consumers' expanded streaming time. Promo format profiles differ by service.
The average smartphone SVOD subscriber will pay for 1.8 such subscriptions, on average, projects Digital TV Research.
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