• OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
    All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketplace.
  • Ad-Wise, YouTube Both Giveth And Taketh Away
    Google is further cracking down on some ads on both YouTube and Chrome, but loosening its standard for mid-roll ads.
  • SVODs Amping Up Use Of YouTube, Facebook; Trailers Being Mixed With Other Formats
    SVODs upped their use of the social platforms, looking to grab share of sheltering-at-home consumers' expanded streaming time. Promo format profiles differ by service.
  • 40% Of Global SVOD Subscriptions To Come Via Smartphones By 2025
    The average smartphone SVOD subscriber will pay for 1.8 such subscriptions, on average, projects Digital TV Research.