As live streams continue to gain in popularity in the eSports world and in other digital entertainment genres, the platforms that host those live-streams will need to grapple with the possibility that the reach and connectivity they provide may have unintended consequences.

Netflix is testing out a new placement for promos for some of its original series: in between shows.

For companies founded with technology in mind, like Netflix, Amazon, and Hulu, it is an obvious point. For media companies just beginning to enter the arena, like Disney, Time Warner and NBCUniversal, it may require thinking differently.

Is esports the future of live sports -- or is it a fad that will remain niche entertainment? Last week's Overwatch League finals showed esports' strengths and weaknesses.