2015 was a great year for online branded video, with huge viewership growth aided by Facebook's emergence as a major video platform for brands. All branded videos tracked had a combined total of over 22 billion views - an 88% increase from 2014's 12 billion views.
All digital video eyes are on Millennials. Their habits are closely observed since they're the demographic that will determine the future look, shape and feel of TV and video services. What do they watch and how? What will they spend money on when it comes to video? And what will they avoid? Surprisingly, Millennials aren't just watching short clips. The video content most watched by Millennials is full-length TV shows, followed by movies, according to a recent TiVo study on viewing habits of various demos.
There was a time when television program viewing was a perfect surrogate for ad viewership. Since the remote control - the first ad-avoidance technology - that surrogacy relationship has devolved to next to nothing. The good news for producers of television and video programming is that the content form is alive and well, and much in demand by young and old alike.The bad news is that this newfangled World Wide Web distribution channel has not only stripped power from legacy distributors and given power to new technologies, but has provided the most effective ad-avoidance tools ever. Content viewing and ad …
One of the takeaways for the ad business from the just-finished CES is that the mobile screen will continue to gain share in 2016. Already, consumers rely on their handhelds for, well, nearly everything. And video is part of that everything. Consider some of these recent findings.
Remember when on-demand video was a quaint little subset of the TV business? Or how about when it was a service provided only by cable or satellite operators? Nowadays "on-demand video" refers to any sort of "consumer-is-in charge" mode of viewing programming. A study from Limelight Networks finds that more than 83% of consumers watch on-demand video. Interestingly, the TV set itself is still the preferred device, and most over-the-top content consumption is coming through SmartTVs, according to the survey of more than 1,200 consumers.
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