The overall OTT churn rate has declined a bit, but hovers at about 40%.

The software acquisition -- which will enable HBO Max's rapid deployment to markets around the world, sans technical hang-ups -- is the latest in a series of wins for the much-underestimated premium streaming service.

Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overall U.S. OTT revenues are estimated to grow 30% and 19% in 2021, 2022, forecasts eMarketer.

The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them to exceed pay-TV subscriptions on a global basis in 2020.