The Digital Millenium Copyright Act (DMCA) has provided user-generated content websites with four safe harbors that effectively put the onus on rightsholders to protect their intellectual property. While 2012 saw the content lobby go nuclear on the DMCA and try to shift the onus of takedown notices from the content owner to the aggregator who serves as the platform to the alleged acts of piracy, as a producer of video content, I have focused more on another aspect of copyright law, namely, fair use. More so than with articles, online video content has flourished thanks to fair use, so in …
Ask anyone you know who their favorite cartoon character is, and they will have an answer for you, possibly more than one. Cartoons and animation are a part of our lives, our visual entertainment, our early identity and frame of reference. The rise of animation has also entered our living rooms in full force with video games.
Envisioning the TV of tomorrow is like sending a Delorean back to 1955. Two different worlds collide and live delicately together. But will the course of TV be dramatically altered if it keeps running into digital at the malt shop? Will digital ever make it back to present day in one piece? If we only had a simplified flux-capacitor to use, I think it could.
In part one of our end-of-year series, we asked a number of online video professionals: What was the biggest news/development/trend of 2011 in online video? Then in part two, we asked: What was the one thing you expected to happen but didn't? Today, in part three, we ask: What's the main thing we should look out for in 2012?
In part 1 of our end-of-year series, we asked a number of online video professionals: What was the biggest news/development/trend of 2011 in online video? In part 2 today, we look at their answers for question 2, which was: What was the one thing you expected to happen but didn't?
In today's multiscreen content environment, technology -- then "entry" and "discovery" -- become as important as the content itself, while the online and mobile Web disrupt conventional models of entertainment consumption and development.
An online publisher and an auctioneer have the same goal: get the highest bid possible before completing the sale. An auctioneer sets price and monitors demand one transaction at a time. But online publishers must manage hundreds if not thousands of transactions while dealing with a multitude of complexities, variables and ad sources in real time in order to ensure top dollar for each ad impression. If yield management is challenging yet fruitful for online display advertising, imagine what it can do for online video advertising where technical intricacies are exponentially greater but eCPMs are higher.
In our end-of-year series, we asked a number of online video professionals three questions. First up: What was the biggest news/development/trend of 2011 in online video?
As we approach the end of 2011, I am drawn to the crystal ball to peer into the future of digital video advertising and make predictions about the coming year. However, before I do, I think it is important to reflect back on my 2011 predictions from a year ago and see how well I fared.
In February 2005, three guys out of PayPal started YouTube, the largest video destination site in the whole world. It is commonly acknowledged that one of YouTube’s key success factors was allowing users to grab a video from YouTube and place it on their blog or site, outside of Youtube.com. What sounds obvious today was unheard of at that time. I can remember conversations with other leading video portals mocking YouTube for “being fools to allow it, as they are losing users.” Those video portals are no longer leaders. Distributing embedded videos around the web won. YouTube won. “Closed” sites …