Live viewership, streaming, time with CTV, VOD and binge-watching were all up significantly during the first several weeks of widespread shelter-at-home, per an analysis by Xandr and AT&T Lab using DirecTV and Nielsen syndicated data.
The Vudu acquisition will help Fandango scale up its transactional VOD business to compete with Amazon and iTunes, although FandangoNow and Vudu will remain separate, at least for now.
A survey conducted in the U.S. and U.K. shows which age groups are consuming more online video, broadcast TV and OTT, among other media, during the coronavirus shelter-at-home period. The good news: Some of this may stick.
Another example of the growing trend among paid video platforms and pay-TV providers to offer content sampling with the goal of converting viewers to paid subscribers as shelter-at-home drives more viewing hours.