by Karlene Lukovitz on Aug 27, 9:49 AM
Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by data intelligence company Location Sciences.
by Karlene Lukovitz on Aug 20, 9:43 AM
Apple TV+ may be priced at $9.99 per month. Disney+ will be available on Android, iOS and other major platforms.
by Karlene Lukovitz on Aug 13, 11:59 AM
Advertisers and platforms would do well to pay close attention to Ipsos's revealing data about the spending and influence power of affluents who are heavily into streaming services.
by Karlene Lukovitz on Aug 6, 12:29 PM
Billboards in four major markets encourage viewers to "cheat" on paid Netflix and Hulu with Tubi's "totally free premium content."
To read more articles use the ARCHIVE function on this page.