Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by data intelligence company Location Sciences.
Apple TV+ may be priced at $9.99 per month. Disney+ will be available on Android, iOS and other major platforms.
Advertisers and platforms would do well to pay close attention to Ipsos's revealing data about the spending and influence power of affluents who are heavily into streaming services.
Billboards in four major markets encourage viewers to "cheat" on paid Netflix and Hulu with Tubi's "totally free premium content."