• Location-Based Ad Fraud: Probably Worse Than You Think
    Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by data intelligence company Location Sciences.
  • Apple TV+ To Launch In November, More Disney+ Details Also Emerge
    Apple TV+ may be priced at $9.99 per month. Disney+ will be available on Android, iOS and other major platforms.
  • 'OTT Affluencers' Wield Outsized Influence...And Welcome Advertising
    Advertisers and platforms would do well to pay close attention to Ipsos's revealing data about the spending and influence power of affluents who are heavily into streaming services.
  • Tubi Takes On The Big Guys With Cheeky Urban Campaign
    Billboards in four major markets encourage viewers to "cheat" on paid Netflix and Hulu with Tubi's "totally free premium content."