But Netflix is pushing to improve that performance, given the importance of non-U.S.-produced original content, in particular, to growing its global footprint and increasing its profitability.

Ten-year agreement is unusual for its length, as well. CEO Byron Allen sued Nielsen in 2022, claiming "intentional misrepresentation."

Through the MuxIP FASTHub platform, PodcastOne TV will reach Pluto TV, the Roku channel, Samsung TV Plus, LG Channels and Tubi.

Owners will be able to use FaceTime to initiate calls from their TVs or start or pick up calls from iPhones and hand them off to their sets.